Assistant Brand Manager

GG BRANDS COMPANY•Sharonville, OH

About The Position

The Gorilla Glue Company is seeking an Assistant Brand Manager to support the Gorilla brand, with a strong focus on North America innovation and brand strategy. Our company has a proven track record of growth and continues to expand both domestically and internationally. This role will be based in Cincinnati and will play a key role in shaping the brand’s future in the North American market. This position will lead and support critical areas across innovation, strategy, and execution. The role will help drive the North America innovation pipeline - identifying opportunities, developing concepts, and bringing new products to market - while also contributing to broader brand strategy and long-term growth planning. In addition, the Assistant Brand Manager will support core brand management responsibilities, including managing existing business across key retail channels (Home Center, Hardware, Mass, Food, Drug, etc.), executing brand growth initiatives, building awareness and equity through advertising, and developing compelling retail sell-in stories. This role offers a balance of forward-looking innovation work and day-to-day brand management, with meaningful exposure to cross-functional leadership and business impact. In addition to an exciting role, the Gorilla Glue company is consistently ranked as a Top Workplace in Cincinnati, with opportunities to contribute to our amazing company culture through a variety of organizational committees.

Requirements

BS Required: Major in Business, Marketing Preferred
2-4 Years of Marketing Experience
Self-starter who is capable of handling multiple tasks simultaneously in an organized manner.
Excellent interpersonal skills for working across a broad range of relationships including cross-functional and outside agency partners
Demonstrated leadership skills, including abilities to envision, enroll, energize, and execute
Results oriented approach with willingness to bust through barriers and dive in at the detail level as needed
Excellent English writing, speaking and presentation skills required
Experienced with Microsoft Office Suite skills, especially PowerPoint, Excel, and Outlook
Must adhere to The Gorilla Glue Company’s Core Values that ensure everyone works together to exceed expectations.
Have fun, be passionate and show it!
Act with integrity and respect in all relationships.
Communicate openly and appreciate the effort of others.
Embrace knowledge, growth and change.
Strive for excellence in what we do every day!

Nice To Haves

POS (Nielsen, IRI, etc.) analysis experience is preferred
Experience with digital media, analytics tools, and social media platforms (Facebook, Instagram, Pinterest, YouTube, etc) preferred
Experience with Windows OS

Responsibilities

Help shape the North America innovation vision and go-to-market strategies aligned to overall brand and category growth objectives
Identify and recommend a robust short- and long-term innovation pipeline, grounded in consumer insights, market trends, and whitespace opportunities
Collaborate cross-functionally with R&D, Packaging Development, Project Management, and other partners to develop impactful, consumer-relevant product innovations
Partner with Sales and R&D to translate innovation into compelling retail sell-in stories that drive customer engagement and growth
Understand the category landscape, key competitors, retail trends, and POS/internal analytics
Contribute to setting strategy for growth and manage day-to-day risks and opportunities
Identify upside opportunities and recommend plans to activate
Identify risks or areas of weakness in the business and proactively put in place plans to address
Collaborate with Sales partners to create retail growth stories and assist with customer line reviews
Integrate brand NPD (New Product Development) into regional plans to deliver wins for the company, retailers, and consumers
Contribute to developing media objectives and strategies that fit overall brand strategies
Assist in creative executions from brief to productions for defined pillars
Recommend and execute support behind brand digital, social, and influencer campaigns
Collaborate with internal and external agencies/partners to design, develop, and execute commercialization campaigns