Assistant Brand Manager, AFH Hostess

The J.M. Smucker Co.•Orrville, OH

6d•Hybrid

About The Position

Your Opportunity as the Assistant Brand Manager, AFH Hostess It is an exciting time to join The J.M. Smucker Away From Home Snacking team! This team will address the significant white space opportunities in Away From Home channels for our handheld snacking brands: Uncrustables and Hostess. The ABM, AFH Hostess position provides the opportunity to accelerate sales growth on the Hostess brand, including efforts to build strategy, innovation, guide activation, manage key projects, and align priorities with the Hostess Brand team. Location: Orrville, Corporate Offices Work Arrangements: Hybrid - onsite a minimum of 9 days a month primarily during core weeks as determined by the Company; maybe more as business need requires In this role you will:

Requirements

Bachelor’s degree is required (Marketing degree preferred)
3 years of relevant CPG (Consumer Packaged Goods) brand marketing experience
Excellent interpersonal skills
Excellent communication skills (verbal and written)
Strong attention to detail resulting in executing with excellence
Ability to work with people at all levels within/outside JMS
Analytical experience with large data sets, budget management, and tracking key business objectives
Proven ability to turn data into insights and action
Experience in bringing ideas to market through a concept to commercialization process
Ability to create consumer and customer sales stories and rationale
Willingness to travel occasionally, up to 25% of the time

Nice To Haves

Master of Business Administration
Foodservice / B2B Experience

Responsibilities

Market & Competitor Analysis Evaluates data and market trends impacting the business
Develops actionable insights and recommendations through close collaboration with brand team, AFH sales, and insights team.
Catalog relevant consumer and operator information (Circana: Scan Data, Panel Data, Supply Track & Consumer Studies, etc.) to feed the business planning process and innovation strategy.
Prepare for, attend and actively participate in supply and operations planning business meetings, assisting in development & tracking of volume delivery plan
Brand and Marketing Management Work with AFH Marketing Communication Team and agency partners to develop and execute messaging tactics consistent with the brand positioning and our operator target.
Support AFH Snacking team in the development of annual brand plans and marketing objectives, including gaining alignment on all strategies and recommended initiatives.
Partner with Channel Marketing and Sales teams to develop channels strategies including implications for assortment, merchandising, pricing and sizing, new business opportunities, and tracking of new item distribution and performance.
Innovation Work closely with Hostess Brand and Innovation teams to develop an Innovation pipeline for AFH channels
Champion AFH Hostess projects through the gate process
Collaborate with innovation team and cross-functional partners on new product ideas, product improvements or value engineering, and new product activation strategies that benefit unique AFH operator needs
Work closely with cross-functional partners to deliver executions that link to brand strategy and financial targets.
Develop and track key metrics to understand performance and recommend potential optimizations
General / Administrative Work with Hostess team to plan, forecast and manage Hostess Marketing budget for AFH
Manage AFH pet business including planning, price/pack changes and innovation projects
Support other SBA priorities as needed
Foster, contribute and lead, as appropriate, communication flow across teams
Ability to multi-task and excel at a fast pace of work.
Understand data reporting systems including AWS, Circana and Spotfire to create insight-based data reporting
Continuous improvement mindset, willing to challenge status quo when needed to advance thinking & outcomes
Foster team environment and knowledge sharing