Assistant Brand Manager

Renfro Brands•Winston-Salem, NC

1d•Onsite

About The Position

An individual must be able to perform each essential duty satisfactorily. SUMMARY: The Assistant Brand Manager is responsible for all aspects of driving our Brands portfolio of products, including: executing the vision and voice of each brand, managing the day-to-day execution of brand strategy, playing a key role in overseeing the full product management life cycle as product moves from conception to market, and developing selling assets for Sales team. ESSENTIAL DUTIES AND RESPONSIBILITIES Market Research Conduct market research to identify and analyze competitive landscape for product, packaging, and marketing Seasonal Line Preparation Work with Sr Brand Management to develop business, brand, and channel road maps for brand innovation, growth and health. Collaborate with all internal stakeholders to ensure alignment to brand strategy and excellence in implementation. Brand Champion – ensure and champion understanding of brand voice and vision throughout a multitude of activation activities: Packaging Development Work with external partners, engineering, creative and purchasing to see packaging through concept to market Initiate artwork, engineering, and VIS requests to internal teammates Coordinate sample shipments Work with PD/Merch to coordinate samples to Sales, licensor, customers, etc. Direct Marketing/Fixture programs Work with creative and purchasing team to implement fixture/signage program Work with marketing team to help build out initiatives to support brand strategies/goals Organize product imagery with Digital team Work with photography team to ensure we have images for catalog and other needs each season. Ensure they have the product to execute in a timely manner Other duties may be assigned Sales Support Catalog Creation Work with external partners and creative teams to create seasonal catalogs Selling Assets Help develop seasonal selling assets like order forms, flyers, presentations, and infographics Call Center Promotional Calendar Work with the Call Center team to layout promotional plan Work with creative team to build necessary eblasts to support plan Coordinate and lead monthly meetings Other Build strong relationships with internal cross functional teams (Packaging, Graphics, Digital, Merchandising, Sales, Design, PD, etc.) Build strong relationships with Licensors and external partners Build strong relationships with international teams Collaborate with Sales to build and execute approved strategic channel distribution Work with sales to support retail & rep partnerships, and to expand or manage distribution strategies in alignment with Brand objectives. Including: development of retail and sales facing materials (signage, swag, etc.) Work with Design, Merchandising and R&D to identify and deliver new ideas in products and innovation to support brand strategies. Create brand advocacy and connectivity across all internal and external stakeholders. Other duties may be assigned. SUPERVISORY RESPONSIBILITIES None.

Requirements

Excellent attention to detail, time management skills and meeting deadlines
Positive attitude and ability to handle highly confidential information
Ability to reflect positive attitude and disciplined work ethic
Ability to work in a team
Ability to work independently
High energy level
Strong interpersonal skills
Demonstrated experience in being a self-starter
Ability to deal with internal/external customers with enthusiasm and professionalism
Strong verbal, written and interpersonal communication skills are essential
Must possess confidence, good judgement, energy and the right personality to work in a challenging environment.
Experience in brand or product marketing preferred.
Working knowledge of PowerPoint, Photoshop, CAD, and/or Adobe Illustrator.
Bachelor’s degree in business, marketing, management or related field or combination of education and related experience is preferred.
Confidence in PowerPoint and Excel
Will work in PLM and Salsify and other necessary program
Ability to take broad direction and execute specific requirements.
Ability to manage and multi-task projects with multiple assignments and concurrent activities while meeting deadlines.
Strong communication skills, both oral and written, required.
Understanding of line development profitability management.
Must be highly detail oriented and accurate.
Self-starter with proven experience in delivering results to an organization.
Demonstrates excellent interpersonal skills.
Ability to work collaboratively with all levels of the organization.
Knowledge and understanding of fashion, design, etc.
Good creative and trend sense
Curious mind, creative and strategic thinker.
Serves as a compelling brand advocate.

Responsibilities

Conduct market research to identify and analyze competitive landscape for product, packaging, and marketing
Work with Sr Brand Management to develop business, brand, and channel road maps for brand innovation, growth and health.
Collaborate with all internal stakeholders to ensure alignment to brand strategy and excellence in implementation.
Ensure and champion understanding of brand voice and vision throughout a multitude of activation activities
Work with external partners, engineering, creative and purchasing to see packaging through concept to market
Initiate artwork, engineering, and VIS requests to internal teammates
Coordinate sample shipments
Work with PD/Merch to coordinate samples to Sales, licensor, customers, etc.
Work with creative and purchasing team to implement fixture/signage program
Work with marketing team to help build out initiatives to support brand strategies/goals
Organize product imagery with Digital team
Work with photography team to ensure we have images for catalog and other needs each season.
Ensure they have the product to execute in a timely manner
Work with external partners and creative teams to create seasonal catalogs
Help develop seasonal selling assets like order forms, flyers, presentations, and infographics
Work with the Call Center team to layout promotional plan
Work with creative team to build necessary eblasts to support plan
Coordinate and lead monthly meetings
Build strong relationships with internal cross functional teams (Packaging, Graphics, Digital, Merchandising, Sales, Design, PD, etc.)
Build strong relationships with Licensors and external partners
Build strong relationships with international teams
Collaborate with Sales to build and execute approved strategic channel distribution
Work with sales to support retail & rep partnerships, and to expand or manage distribution strategies in alignment with Brand objectives. Including: development of retail and sales facing materials (signage, swag, etc.)
Work with Design, Merchandising and R&D to identify and deliver new ideas in products and innovation to support brand strategies.
Create brand advocacy and connectivity across all internal and external stakeholders.