Assistant Account Executive, Consumer Package Goods (CPG)

Burson•New York, NY

31d•$35,000 - $75,000•Hybrid

About The Position

Burson has an immediate opening for an Assistant Account Executive, Public Relations with a specialty in media relations, event execution, and day-to-day account management. This is a terrific opportunity to work with exciting and renowned brands. This role will involve client management, media relations, content development, talent coordination, and general account support. We are looking for candidates with excellent written and oral communication skills, strong client relationship-building abilities, and a passion for earned media who can deliver results. This person must be detail-oriented, organized, resourceful, and able to multi-task and prioritize under deadlines. If you are an eager and multi-talented PR professional who enjoys an entrepreneurial, fast-paced work environment and is interested in working with innovative start-ups and/or market-leading companies, with the opportunity to grow professionally, we want to speak with you.

Requirements

1–2 years of experience (including internships) in public relations, communications, or a related field; experience supporting consumer health, beauty, lifestyle, or CPG brands is a plus.
Undergraduate degree in Communications, Public Relations, Journalism or related field preferred.
Highly detail-oriented with strong organizational skills and the ability to manage multiple tasks in a fast-paced environment.
Strong written and verbal communications skills especially in media materials, messaging, briefing documents, and client-facing presentations.
Enthusiasm for earned media, cultural trends, and consumer storytelling, with a willingness to learn and grow.
Proficiency with Microsoft Office Suite; familiarity with media monitoring tools (e.g., Cision, MuckRack) and Google Workspace is a plus.
Positive, team-oriented attitude with a proactive and solutions-focused approach.
Desire to work in a diverse and inclusive organization as an active participant in culture initiatives, training opportunities and employee resource groups.

Nice To Haves

Experience supporting consumer health, beauty, lifestyle, or CPG brands is a plus.
Familiarity with media monitoring tools (e.g., Cision, MuckRack) and Google Workspace is a plus.
Comfortable supporting events, talent coordination, and influencer engagement as part of integrated earned efforts.

Responsibilities

Support day-to-day account and project management activities across consumer health, lifestyle, beauty, and product-focused workstreams, ensuring deliverables are completed on time, on budget, and to the highest standard.
Assist with the development and execution of earned media strategies including proactive pitching, drafting materials, and supporting ongoing media engagement.
Draft and edit press releases, messaging, briefing books, client reports, and other communications content with accuracy and attention to detail.
Conduct research on consumer, cultural, and competitive trends to inform strategic recommendations across brand and product communications.
Demonstrate a strong pulse on culture and trends, helping translate insights into thoughtful earned media opportunities.
Monitor media coverage and compile clippings, coverage reports, and analytics to support ongoing reporting needs.
Support event planning and execution, including coordinating media/influencer attendance, talent logistics, and on-site needs.
Coordinate internal team communications, meeting agendas, action items, and timelines to support seamless cross-workstream project management.
Build and maintain strong client relationships, participating in calls/meetings and providing responsive, proactive support.
Assist with new business development as needed, including research and contributions to proposal materials.
Synthesize information clearly and efficiently to deliver timely insights to both internal teams and clients.