Assistant Account Executive, Consumer Brand
About The Position
We’re looking for an Assistant Account Executive to join our Consumer & Brand Practice in NYC and support an iconic sports brand embedded in culture, lifestyle and entertainment. You’ll play a key role in delivering headline-driving earned media moments, earned influencer storytelling and high-impact activations for a brand that drives conversation in sports and culture. The ideal candidate is proactive, detail-obsessed, and energized by translating cultural moments into smart PR strategies. You’ll collaborate across teams to execute campaigns, craft media narratives, support events, in-person product pulls, and build relationships with reporters, social editors, and earned influencers.
Requirements
- 0-1 year of PR experience or relevant internships in consumer communications for sports, entertainment, or lifestyle brands targeting Gen Z and diverse communities and consumers.
- Strong writing, editing, and research skills with attention to detail.
- Ability to work effectively in a fast-paced, team-oriented environment and manage multiple projects simultaneously.
- Positive attitude and a team player to wear many different hats
- Familiarity with social platforms and how they intersect with media coverage.
- Familiarity with working with celebrities or athletes.
- Proficiency in Microsoft Office Suite; and experience with tools such as Cision, MuckRack, Brandwatch and Google Workspace is a plus.
- Willingness to travel and work outside standard business hours for event support.
Nice To Haves
- Previous agency experience preferred.
Responsibilities
- Monitor media coverage and social conversation, translating insights into daily updates to clients and actionable recommendations.
- Build and maintain curated media lists and strong relationships with reporters, social editors, and earned/news influencers.
- Draft and distribute press materials, including pitches, press releases, reporter bios, spokespeople briefing books and media briefs.
- Pitch stories to journalists and social editors, securing coverage that moves the needle across sports, culture, hype, fashion and consumer lifestyle verticals.
- Engage and activate earned/news influencers, collaborating on news-driven storytelling opportunities rooted in cultural relevance.
- Support with quick turn media product requests in-store or at the showroom.
- Support planning and execution of media and influencer events, handling logistics, vendor coordination, and on-the-ground needs.
- Track coverage and campaign performance against KPIs, translating analytics into clear client-facing summaries.
- Join client meetings, capturing notes, action items, and next steps with precision.
- Provide in-office support for press requests, product seeding, and experiential builds.
- Stay tapped into sports, pop culture, creator trends, and emerging athletes to fuel fresh, future-facing ideas.
- Expand PR approaches beyond traditional .com and broadcast, incorporating digital and social-first platforms like TikTok and Instagram.
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
Education Level
No Education Listed
Number of Employees
5,001-10,000 employees
