Art Director

PLAYSTUDIOS US, LLC

17h

About The Position

The Win Zone is more than a product; it’s a mindset built on the idea that everyone can make their own good fortune. As Art Director, you will shape the visual heartbeat of this world: an empowering, high‑energy destination where confidence, excitement, and the thrill of winning meet. You will lead the creative vision that turns The Win Zone’s philosophy—winning as a state of mind—into a cohesive, contemporary aesthetic that connects across gameplay, brand, and culture. Your mission: capture the thrill and optimism of The Win Zone through bold design, vibrant storytelling, and innovative production pipelines that make every touchpoint feel like a moment of victory.

Requirements

7+ years in visual design or art direction for gaming, interactive entertainment, or digital platforms.
A blend of conceptual vision and hands‑on creative execution.
Strong portfolio demonstrating excellence in composition, lighting, form, and character-driven storytelling.
Experience leading teams that span disciplines — 2D, 3D, animation, UI / UX, and motion graphics.
Curiosity for new creative technologies and a proven ability to integrate them into a production pipeline.

Responsibilities

Set the overarching visual direction and aesthetic voice across product, live ops, and social marketing.
Translate brand strategy and gameplay concepts into a cohesive, standout art style that connects with our players.
Develop and optimize smart art‑production workflows using AI and generative tools to accelerate delivery and enhance quality.
Collaborate with Product, Marketing, and Engineering teams to develop features and campaigns with engaging visuals.
Balance creative goals with business aims, making sure art and storytelling boost engagement and growth.
Build art experiences that enhance player immersion, retention, and monetization.
Use insights and data to guide creative decisions that improve overall platform success.
Lead, inspire, and mentor our in‑house creative team, fostering a culture of innovation and excellence.
Cultivate growth through clear direction, constructive critique, and shared creative ownership.
Recruit and manage external studios and artists.
Establish relationships that expand stylistic range while maintaining brand consistency and production quality.
Own and evolve the visual identity system—type, color, motion, UI, iconography, and illustration.
Ensure brand cohesion across in-app experiences, content, and marketing touchpoints.
Develop and optimize smart art‑production workflows leveraging AI and generative toolsets to accelerate delivery and elevate quality.
Experiment with emerging techniques in motion, lighting, and live rendering that redefine what interactive visuals can be.
Build scalable systems that empower artists to prototype and iterate rapidly.