Art Director

Herman-Scheer•Los Angeles, CA

23h

About The Position

We're looking for a full-time Art Director who leads with creative vision and isn't afraid to work at the edge of what's possible. Someone who can move between real-world shoots, graphic design, and AI-generated storytelling without losing aesthetic integrity or emotional pull.You'll be a creative leader on projects spanning campaigns, branding, production, ongoing content retainers, and beyond. This role is for someone who understands that content is identity—and that in the health, wellness, and self-care space, every visual choice is a signal of trust. You move between directing a shoot and prompting a generative model with equal confidence, and you're excited about building creative systems that scale without losing the human touch that makes great work feel great.

Requirements

You've led image art direction and design on brand campaigns and a variety of content projects
You can direct photographers, DPs, and production teams with confidence
You have your finger on the pulse of culture online and IRL
You understand how to translate aspirational big ideas into content that performs
You’ve been a part of creative teams that build and evolve brands
You're excited about AI image generation tools (Midjourney, Weavy, etc.) and want to use them hands-on in your work
You think about how content works across platforms and formats

Nice To Haves

You've worked with health, wellness, or self-care brands (bonus)

Responsibilities

Lead art direction across photography, design, video, and AI-generated content, maintaining visual consistency and brand integrity
Develop and execute creative concepts that align with strategic briefs and client goals
Lead production for photoshoots and video shoots, including briefing photographers, DPs, stylists, talent, and post-production partners
Work hands-on with AI tools to generate imagery, using these technologies to accelerate ideation and scale content production
Build visual systems and content guidelines that work across platforms and campaigns
Provide creative direction for UGC and influencer content maintaining brand standards
Collaborate with strategy, social, and account teams to ensure content is platform-native and performance-aware
Support Herman-Scheer initiatives, including agency content, case studies, new business/pitch proposals