Art Director, Emerging Brands

Carter's • Atlanta, GA

12d • Onsite

About The Position

Serving the needs of all families with young children, Carter’s Inc. is the largest North American apparel retailer exclusively for babies and young children, encompassing Carter’s, OshKosh B’gosh, SkipHop and Little Planet brands. Meaningful work, constant learning, genuine people, and a community guided by core values that promote inclusion and innovation is in everything we do. There are many reasons to build your career at Carter's. HOW YOU’LL MAKE AN IMPACT: Carter’s is seeking an Art Director to join our Creative Marketing Team. This role is responsible for omni-channel concept, design, art direction and production for Little Planet and Otter Avenue brand initiatives and campaigns. This role typically reports into the Creative Director, Emerging Brands and is based in our Buckhead office on-site 4 days/week.

Requirements

• Strong brand photography experience
• Advanced knowledge in Adobe Creative Suite, Figma & word processing programs, principles of design
• Must be able to effectively manage multiple projects within specific deadlines and creative parameters
• Proven 360 campaign and project experience
• Strong ability to work cross-functionally with channel partners
• Ability to travel for required photoshoots and meetings 1-2 times/quarter

Nice To Haves

• Proven ability to creatively solve problems
• Strong attention to detail
• BA, BFA in Graphic Design

Responsibilities

• Develop all creative concepting of robust content for brand and seasonal campaigns
• Lead and collaborate on seasonal concepts and planning lifestyle photography shoots by helping identify shots needed based on layout of campaign assets.
• Attend photoshoots and lead all planning, casting and art direction.
• Follow up quickly after photoshoots to take retouching notes with our production team and ensure deadlines are met.
• Direct external photographers, styling teams, props and producers, followed by editing large amounts of campaign photography on lifestyle shoots.
• Direct and edit video for digital channels and media, including OLV/CTV.
• Provide clear direction to external editors on video, as needed.
• Concept and art direct photographers and stylists at our photo studio to capture stylized laydowns that support all channels.
• Work ahead on 360 campaign concepts for all Little Planet and Otter Avenue campaigns.
• Partner closely with the digital and retail creative teams to develop concepts, design into, and shoot photography for our stores, site experiences and robust email cadence.
• Lead all brand-led projects for the digital space, collaborating with digital creative director and team.
• Create meaningful and impactful relationships with internal partners in product design, merchandising, buying, global sourcing, site experience and marketing.
• Present all concepts and creative solutions to Creative Director and internal partners.
• Lead the art direction and design for brand identity development, iconography, style guides and brand books.
• Partner with Brand Marketing Manager on all incremental projects and develop concepts and execution for all brand-led initiatives.
• Work collaboratively with all Little Planet and Otter Avenue creative channel partners and provide design support as needed to ensure all campaigns can be brought to life in all channels.
• Supervise the cohesion of all photography and brand-led collateral in all wholesale and international accounts.

Benefits

• Career Development: Success starts from within, and we have several paths from which you can choose to enhance your career evolution. From Carter’s University to Toastmasters to mentorship programs and more, we encourage you to utilize these tools to elevate your professional prowess.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Number of Employees: 5,001-10,000 employees