Area Vice President of Sales and Marketing

Makeready LLC

30d

About The Position

At Makeready, we are searching for curious self-starters with a genuine interest in people. These hardworking individuals have always had a natural bend toward hospitality, no matter where they work, because they've always seen themselves a part of something bigger. The Area Vice President of Sales & Marketing serves as the strategic leader responsible for shaping and executing the overall commercial strategy for Makeready’s Columbus portfolio, including The Junto and The Merchant Building. This role blends high-level strategic oversight with hands-on leadership, driving performance across all sales and marketing disciplines - leisure, group, digital, and brand partnerships. Rooted in Makeready’s guiding principles and entrepreneurial culture, this leader will serve as a visible and influential advocate in the Columbus community—actively engaging with key business leaders and partners. They will ensure that each property’s unique story is brought to life through innovative sales and marketing strategies that align with the company’s broader vision. The Area VP of Sales & Marketing will cultivate lasting relationships within the global travel community, inspire creative collaboration across teams, and position Columbus as a destination defined by authenticity, connection, and craft. This is a multi-property leadership role requiring a balance of strategic foresight, brand storytelling, and commercial acumen to elevate performance, inspire teams, and deliver measurable business growth.

Requirements

10+ years of progressive leadership experience in hospitality sales and marketing, with proven multi-property or regional oversight.
Deep understanding of luxury and lifestyle segments, global travel trade, and integrated marketing strategies.
Demonstrated success in driving revenue growth and brand visibility through innovative, cross-channel initiatives.
Exceptional communication, relationship management, and presentation skills.
Ability to travel as required for business development and leadership engagements.

Responsibilities

Develop and implement comprehensive sales and marketing strategies for The Junto and The Merchant Building, ensuring alignment with Makeready’s commercial goals
Lead the leisure sales strategy across both properties, targeting luxury and lifestyle travelers through key consortia, agencies, and brand partnerships.
Drive revenue growth across leisure, group, and corporate segments while maintaining brand integrity and positioning
Collaborate with the Vice President of Commercial Strategy, Area Managing Director, and property leaders on annual business plans, budgets, and performance forecasts
Monitor market conditions, trends, and competitor activity to proactively adjust strategies that enhance market share and profitability.
Cultivate strong partnerships with travel advisors, luxury consortia, credit card travel programs, and destination organizations to drive business and brand visibility.
Oversee property-level sales teams, ensuring alignment on strategy, key account management, and revenue goals.
Represent Makeready and the Columbus portfolio at trade shows, sales missions, and media events to elevate brand presence globally.
Partner with the Revenue Management team to optimize business mix and rate strategy across properties.
Lead all marketing, PR, and digital initiatives for the Columbus portfolio, ensuring consistency in storytelling and brand positioning.
Partner with the Brand and Digital teams to develop integrated campaigns that highlight each property’s distinct personality and experience.
Inspire, mentor, and develop high-performing sales and marketing teams across both properties.
Foster collaboration, accountability, and continuous learning across disciplines.
Build a culture that celebrates individuality while delivering unified excellence across the Columbus market.