AREA SALES MANAGER
About The Position
Reliance Equipment, an Owen company, is looking for a Branch Sales and Operations Manager to lead the launch of our new Colorado branch. Reliance Equipment is proud to represent industry-leading equipment manufacturers, including LaBrie. This facility will support customers through New & Used Equipment Sales, Rentals, Parts, and Service. This is a unique opportunity for an entrepreneurial, hands-on leader to drive sales growth and build a strong operational foundation from the ground up—establishing our market presence, expanding new equipment sales, and developing a high-performing local team and culture. Visit our website www.cal-line.com for an overview of our company.
Requirements
- Proven experience managing sales in a heavy equipment, trucking, or refuse industry environment.
- Strong understanding of refuse truck operation.
- Commercial Driver’s License (CDL) required or ability to get one in first 60 days.
- Availability to travel up to 25%.
- Demonstrated success launching or growing a branch, dealership, or territory.
- Experience managing P&L, budgets, and performance metrics.
- Strong leadership, organizational, and problem-solving skills.
- Proficiency with CRM and business management systems, Microsoft Office Suite.
- Ability to lift up to 50 lbs and perform hands-on demonstrations as needed.
Nice To Haves
- Background in equipment rental, service operations, or dealership management.
- Knowledge of refuse collection equipment, municipal bid processes, and fleet maintenance operations.
- Familiarity with OSHA, DOT, and environmental safety standards.
- Ability to develop and execute branch business plans that drive growth and profitability.
Responsibilities
- Drive new business growth by establishing Reliance Equipment’s market presence across Colorado.
- Develop and execute a local sales strategy focused on municipalities and private refuse haulers, including direct outreach, targeted demos, and bid participation.
- Conduct on-site product demonstrations showcasing refuse truck functionality—using hands-on operation to highlight features and benefits.
- Actively prospect and build a pipeline of new customers through cold outreach, relationship building, and networking within public works and solid waste industry channels.
- Manage bid and tender processes, ensuring timely responses to municipal RFPs and alignment with manufacturer pricing programs.
- Collaborate with OEM partners to coordinate demos, events, and marketing initiatives that build awareness and drive demand.
- Track and report sales performance, pipeline activity, and backlog to ensure alignment with branch revenue and profitability goals.
- Develop and maintain strong relationships with OEM partners.
- Coordinate product training, technical updates, and warranty processes.
- Collaborate with corporate purchasing and leadership teams to ensure supply availability and cost management.
- Launch and lead the setup of a new, full-service facility—bringing the operation online from concept to customer-ready.
- Partner closely with corporate leadership to integrate branch systems for quoting, warranty, parts ordering, and financial reporting.
- Own the branch P&L, including sales targets, margins, expenses, and overhead management.
- Prepare and manage budgets, forecasts, and financial reports to ensure profitable growth.
- Maintain compliance with safety, DOT, and environmental standards.
- Build and lead a high-performing branch team across sales, service, parts, and rental functions to support business growth.
- Create a strong, safety-first culture consistent with Owen and Reliance Equipment standards.
- Set clear expectations, coach team members, and foster accountability and professional development.
- Ensure an exceptional customer experience and uphold a reputation for reliability, integrity, and service excellence.
Benefits
- Full benefits package including Medical, Dental, Vision, FSA, HSA, and 100% company-paid Life and LTD. PTO accrues weekly, with seven paid holidays, and a 401(k) with company match.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
Number of Employees
11-50 employees
