Area Marketing Specialist

Specialty1 Partners•Atlanta, GA

1d•$60,000 - $64,000

About The Position

Our Atlanta area, is seeking an exceptional Area Marketing Specialist to join our busy team to support our partner practices. We are seeking an Area Marketing Specialist to join our team and assist in managing the company’s internal and industry events. The Area Marketing Specialist must be an organized multi tasker able to handle many diverse projects at once and meet tight deadlines. Daily responsibilities will consist of a variety of activities, with a primary focus on event planning and execution, including sharing content within social media. The ideal candidate will have prior experience with a wide range of marketing functions, including communications, advertising, branding, digital marketing, and social media. You will ensure excellent patient service and mainly implement the right processes and practices across the organization. You should be ready to mentor your team members, find ways to increase quality of the patient experience and implement best practices across all levels by including the following: As one of the essential members of the team, you will also help to facilitate/coordinate other responsibilities as assigned. You are a resourceful area marketing specialist who loves building and developing relationships via multiple channels (in-person, digital, and print). You're excited by the prospect of a patient leaving your office in a healthier, stronger, and more comfortable / happier being, each and every day. You’re a kind, passionate and collaborative problem-solver who can proactively adjust to shifting priorities and values the chance to make an important impact.

Requirements

3+ years of face-to-face marketing
5-8 years of experience in healthcare, referral-based marketing, and/or sales
BA/MA degree in Marketing, Advertising, Communications or a related discipline
Proven track record designing and executing successful marketing campaigns at a local level
Solid experience with social media including Facebook, LinkedIn, etc.

Nice To Haves

Prior experience within the dental industry preferred; experience within specialty dentistry a plus
Prior B2C and B2B marketing experience preferred

Responsibilities

Execute in-person referral outreach in line with the marketing strategy
Develop a marketing communications plan including strategy, goals, tactics and budget
Build relationships with existing and new patient referral sources to increase patient volumes
Define and direct social media strategy and content to engage with both referring general dentist offices as well as patients
Structure and execute referral marketing plan, including optimization and direct leadership of in-person visits to existing and potential referring dentist offices for all assigned locations
Determine the most efficient and effective communications and drop-off “gifts” for various dental offices based on current and potential revenue being generated from each referring dentist
Directly either purchase or create the drop-off items (e.g., gift baskets) for referring general dentist offices and order/coordinate other in-office appreciation events (e.g., catered lunches)
Develop and execute all referral-related events such as lunches for doctors with referring general dentists, offsite appreciation events for general dentist offices with high volume of patient referrals (e.g., evening event)
Develop local media relations strategy, seeking high-level placements in local print, broadcast and online media
Manage local digital media assets, including locations website and social media accounts
Coordinate all public relations activities as needed
Monitor, analyze and communicate Marketing results on a monthly basis
Develop and maintain a keen understanding of industry and local market trends affecting patient flow into assigned locations and identity recommended marketing changes in response to these business changes to ensure the required volume of patients to support the business needs

Benefits

Potential 5% Bonus
BCBS High Deductible & PPO Medical insurance Options
VSP Vision Coverage
Principal PPO Dental Insurance
Complimentary Life Insurance Policy
Short-term & Long-Term Disability
Pet Insurance Coverage
401(k)
HSA / FSA Account Access
Identity Theft Protection
Legal Services Package
Hospital/Accident/Critical Care Coverage
Paid Time Off
Diverse and Inclusive Work Environment
Strong culture of honesty and teamwork
We believe in transparency through the talent acquisition process; we support our team members, past, future, and present, to make the best decision for themselves and their families. Starting off on the right foot with pay transparency is just one way that we are supporting this mission.