Area Marketing Manager

Brown And Caldwell•Seattle, WA

3d•$106,000 - $174,000

About The Position

Brown and Caldwell has an exciting opportunity for a full-time Northwest Area Marketing Manager (AMM) in our growth-oriented engineering, environmental consulting, and construction firm. We are looking for an individual who thrives in dynamic work environments, and whose enthusiasm, creativity, organization, and winning attitude contribute to the success of high-performance capture teams. This person will oversee opportunity and client management, local marketing operations, working closely with the Area Director, Area Growth Leader (AGL), Regional Marketing Director, Client Service Managers (CSMs), and marketing team. This AMM position serves the Northwest area, which currently includes offices in Seattle and Tacoma, WA; Portland, OR; Boise, ID; and Vancouver, BC. The AMM leads the implementation of standard processes, systems, and techniques that contribute to successful and efficient sales/marketing efforts. The Northwest Area Marketing Manager plays a pivotal role in helping to advance key clients and pursuits, as well as contributing to action planning, strategy development, and participating in regional growth initiatives to win new work and grow new and existing practice areas. The successful candidate will be a self-motivated and strategic thinker, offering creative and effective solutions in focused and efficient client development; driving competitive, persuasive, winning proposals; efficient and effective maintenance of overall sales/marketing data; developing strong minded and effective marketing team; and supporting Company/Area growth initiatives. The AMM is responsible for leading and improving execution of the Marketing Career Framework, which defines the marketing processes and expectations, and the goal setting and progression of Marketers within the Area.

Requirements

A Bachelor's degree (Communications, English, Journalism, or Marketing preferred) with 10+ years of experience in a related role required.
Excellent interpersonal and communication skills.
Exceptional persuasive writing and presentation development ability; experience coaching others in interviews/presentations.
Demonstrated ability to successfully manage staff to ensure strong development of core competencies.
Ability to multitask, prioritize, and work independently as well as in team environments, often under tight deadlines.
Ability to identify key issues and patterns from partial/conflicting data and drive to successful resolution.
Proficient in Microsoft Outlook, Word, PowerPoint, and Excel.

Nice To Haves

Experience in engineering, environmental, architectural, and/or construction field is a plus.
InDesign proficiency strongly desired.

Responsibilities

Partners with area leaders, practice area leaders, business unit leaders, and marketing staff to implement company, area, business unit, and practice growth strategies.
Contributes to company marketing process improvements and branding to support efficiency and overall sales program effectiveness.
Provides event planning oversight for priority conferences to maximize presence and investment.
Assesses key metrics at area level, reporting trends and results against goals, including engaging in market area research to support growth.
Works closely with leadership to advance prioritization to develop and implement the annual sales and business plan.
Provides marketing leadership, direct supervision, and resource prioritization/balancing for area marketing team.
Provides goal setting and development opportunities/training and mentorship/coaching for marketers.
Mentors staff in use and application of marketing systems.
Works with Area Growth Leader (AGL), Client Service Managers (CSMs), and Client Service Teams (CSTs) to foster overall client development strategy and assure action plans are created, executed, and updated.
Provides general business development support to facilitate CSM/CST client contact, including assembling information packages; working with CSMs to understand and respond to client needs, meetings, and events; connecting CSMs to other clients, experts, and opportunities within the organization; and organizing client workshops and special events.
Leads sales and marketing process to prioritize and position for pursuits, including pursuit strategy, pre-RFP presentations and SOQs, proposals, etc.
Facilitates and provides input to Go/No Go decisions.
Partners with area leadership to oversee RFQ/P compliance for all pursuits submitted in the area.
Leads team in updating, creating, and maintaining regularly used marketing collateral information.
Uses systems and tools to share best practices and products.
Upholds optimum use of tools and systems, including compliance with company processes and information systems.
Contributes to/provides training on best practices.
Contributes to company marketing process improvements to support efficiency and overall sales program effectiveness.