Area Marketing Manager

Shell•Houston, TX

3d•$122,000 - $182,000•Remote

About The Position

What’s the role? Jiffy Lube has ambitious growth and expansion goals over the next 5 years, and building and supporting the brand is fundamental to that success. The uniqueness of a franchisee-owned business is that you have over 120+ independently owned and operated businesses (franchisees) who operate nearly 2,100 Jiffy Lube store locations that consumers see as one. Ensuring the consistency, effectiveness and efficiency of marketing plans across the network is critically important to driving a positive customer experience, improved brand loyalty and recruitment of new business. The Area Marketing Manager is responsible for the strategic development & deployment of local marketing programs designed to drive car count to Jiffy Lube store bays. They are located in the field to guide, educate and consult with the franchisee community, often interacting with the business owners and c-level positions. The purpose of the Area Marketing Manager is to lead the strategic development of local marketing programs for 20-30 unique franchisees that deliver on the key business objectives, including vehicle count, store sales revenue/royalty contribution and lubricants product volume. The role leverages the national marketing tools, programs and plans to help franchisees develop an integrated marketing plan relevant to the specific market & inclusive of; all media (TV, digital and social), in-store promotions, paid search, public relations, cause marketing and reputation management. This role is the marketing focal point for assigned franchisees and the Jiffy Lube Operations team with responsibility to lead the deployment of all marketing programs from the franchisor (Jiffy Lube International). It requires coordination with Jiffy Lube Marketing and Operations, IT and Communications and works with up to 20 different marketing agencies to support the plan development. Franchisees are contractually required to invest marketing dollars into their business & this role really helps to ensure the effectiveness & efficiency of those dollars. The Area Marketing Manager also has responsibility for ensuring their assigned franchisees are seeing the value delivered to them via the National Advertising plan & adopting any local recommendations based on the national plan.

Requirements

Must have legal authorization to work in the US on a full-time basis for anyone other than the current employer
Bachelor’s degree required
Minimum of 7 years of experience, with franchisee or direct customer experience preferred
Foundational understanding of digital marketing and technology
Superior communication skills and stakeholder management
Strong negotiation and influencing skills
Strong financial and commercial acumen to effectively analyze data to inform business decisions
Appreciation for the end consumer, with a passion for understanding their behaviors and consumption patterns
An opportunity seeker who is both willing and able to think creatively and entrepreneurially
Problem solver who challenges the status quo and seeks opportunities for process improvement
Desire to develop and foster solid business relationships with colleagues, stakeholders, and partners, including franchisees and agencies

Nice To Haves

Previous experience working in marketing for a franchise brand is strongly preferred (Client or Agency)
Background in agency management, media planning, or digital marketing preferred

Responsibilities

Partners with each franchisee to develop and execute local marketing plans across the individual markets to build the Jiffy Lube brand and reach target customers to drive the business forward – plans are fully integrated inclusive of media (TV, digital and social), PR, reputation management, promotions and cause marketing.
Responsible for creative content reviews to ensure consistency and relevancy of the national advertising in the local markets
Leads annual marketing planning with the franchisees alongside their agency partners to amplify the national plan in the key markets
Tracks and measures marketing effectiveness through marketing mix tools to evaluate the return on investment of the different programs
Lead deployment and implementation of all marketing programs to the network, including innovation, digital and technology programs developed to enhance the customer experience
Responsible for full adoption and execution of Lubricants marketing plans and promotions among Key Accounts
Manages compliance of marketing programs in the field through audits and consistent engagement with each franchisee
Interacts directly with the Operations team, accountable for the site level economics
Responsible for network development as franchisees grow and new franchisees come into the system, including grand openings, recruitment of customers and brand development
Lead and participate in franchisee business reviews and Co-op meetings
Also acts as the subject matter experts for 1-2 internal tools utilized by the team & may also act as project lead for additional internal projects

Benefits

For regular full-time or regular part-time employees of the Company (participating companies as listed in the Summary Plan Description), insurance coverage options include medical, dental, vision coverage, life Insurance, Business Travel Accident Insurance, and Occupational Accidental Death Benefit programs.
Employees also participate in a company pension plan and a 401(k) plan.
Paid leave includes up to 6 weeks of paid vacation time, up to 11 paid holidays, and parental leave offering 16 weeks of paid leave for birthing parents, and 8 weeks of paid leave for non-birthing parents.
Additionally, employees are eligible for short-term disability leave for up to 26 weeks at 100% or 50% of base pay as well as Long-Term Disability insurance.
Shell also offers other compensation such financial reimbursement for adoption, wellness, education, and personal learning expenses, and some roles are eligible for discretionary long-term incentives.
For interns, eligible benefits include medical, dental, and vision coverage, life insurance, Business Travel Accident Insurance, and Occupational Accidental Death Benefit programs; participation in a 401(k) plan; and paid leave for up to 11 paid holidays.
Additional information on Shell’s US benefit programs can be found at https://www.shell.us/careers/about-careers-at-shell/rewards-and-benefits.html .
Benefit from flexible working hours, and the possibility of remote/mobile working
Perform at your best with a competitive starting salary and annual performance related salary increase – our pay and benefits packages are among the best in the world.
Take advantage of paid parental leave, including for non-birthing parents
Gain access to a wide range of training and development programs