Area Director of Sales

Viceroy Washington DC•Washington, DC

About The Position

We are seeking a dynamic, strategic, and results-driven Area Director of Sales to lead the commercial strategy for Viceroy Washington DC and Hotel Zena. This executive leader will drive revenue growth, strengthen market positioning, uphold brand integrity, and cultivate a high-performance sales culture across both properties. As a leader in modern luxury, Viceroy is committed to creating immersive destinations that allow guests to craft unforgettable narratives rooted in authenticity. The ideal candidate is a sophisticated relationship builder and data-driven strategist with a deep understanding of the Washington, DC market and a proven ability to thrive in a luxury, experience-driven environment.

Requirements

Minimum 7–10 years progressive sales leadership experience within luxury or lifestyle hospitality.
Prior multi-property or complex urban market experience strongly preferred.
Proven track record of exceeding revenue targets in a competitive market.
Deep understanding of the Washington D.C corporate, association, government, and international segments.
Strong financial acumen, including budgeting, forecasting, and revenue optimization.
Exceptional leadership presence with the ability to develop high-performing teams.
Strategic thinker with strong analytical and negotiation skills.
Excellent written and verbal communication skills.

Responsibilities

Develop and execute comprehensive sales and revenue strategies aligned with brand positioning and ownership objectives.
Lead, mentor, and elevate the Sales teams across both properties to achieve and exceed budgeted revenue goals.
Drive group, corporate, leisure, and transient sales performance while expanding key market segments.
Partner closely with Revenue Management to optimize pricing strategy, segmentation, and forecasting accuracy.
Oversee account management strategy and personally manage high-value and strategic client relationships.
Analyze competitive intelligence, market trends, and demand patterns to refine go-to-market initiatives.
Collaborate with Operations to ensure seamless execution of contracted business and exceptional guest experience delivery.
Prepare and present weekly, monthly, and quarterly performance reports to ownership and executive leadership.
Champion brand standards, ensuring alignment with Viceroy’s luxury positioning and storytelling approach.
Lead budget preparation, sales expense management, and ROI analysis for all commercial initiatives.
Represent the properties at key industry events, trade shows, and client engagements.