Area Director of Sales

Hersha Hospitality Management LP•Miami, FL

About The Position

Develop and execute strategic sales and marketing plans for the AC Miami Wynwood and the Hampton Inn and Suites Miami Wynwood / Design District to maximize revenues through direct sales, marketing, e-commerce channels, public relations and community partnerships.

Requirements

Four-year college degree required; additional/advanced degree coursework in business administration, marketing and communications a plus.
Previous sales experience in a comparable hotel size and scope required with operations experience preferred.
Public relations and community marketing experience required.
Proficient in use of Excel, Word, Delphi and access database tools.

Nice To Haves

Marriott and Hilton experience is preferred.

Responsibilities

Interview, select, train, schedule, coach and support associates, ensuring they perform in accordance with established brand or hotel standards and consistent with HHM core values.
Use internal and external resources and data to develop strategic plans to incorporate all business segments.
Understand sales and business processes, support corporate and hotel goals and contributes to enhancement of customer value.
Identify customer business requirements and craft customer offers, which result in increased revenue share for the hotel.
Monitor achievement of objectives for the sales team and take appropriate action to correct shortfalls versus the annual marketing plan.
Focus on personal sales efforts to achieve maximum revenue return from key accounts.
Focus on achieving annual hotel revenue goals as agreed upon and established in the annual budget.
Maintain hotel relationships with key accounts to increase customer satisfaction and account revenue.
Use professional sales techniques to negotiate the best possible terms and conditions that satisfy customer (internal and external) requirements.
Articulate and leverage the benefits of the hotel to close sales opportunities.
Prepare and maintain a current annual marketing plan with measurable and specific initiatives detailed to maintain and grow each business segment.
Accept leadership responsibilities by modeling proper selling techniques, effective development of others and commitment to industry and personal development.
Seek input and opinions from all relevant parties.
Secure all facts prior to making decisions.
Develop effective presentations (orally and written) where ideas, opinions, recommendations and conclusions are clearly understood.
Travel locally to conduct outside calls, promote the hotel and review competition.
Perform other duties as requested by management.