Remote Area Director of Marketing - Schulte Hospitality Group

Schulte Hospitality Group•Louisville, KY

About The Position

Schulte Hospitality Group is seeking a dynamic and results-driven Area Director of Marketing to lead strategic marketing efforts across a select portfolio of hotels. Reporting to the Corporate Director of Marketing, this role is responsible for crafting and executing integrated marketing strategies that drive brand visibility, direct bookings, market share growth, and owner value. As the primary marketing leader for this multi-property cluster, the Area Director will serve as both a strategic architect and hands-on executor—leveraging brand platforms, local market insights, and cross-functional collaboration to activate high-impact marketing initiatives. This individual will partner closely with property GMs, sales and revenue leaders, and agency partners to deliver performance-driven, brand-aligned marketing that resonates locally and scales across the region. Portfolio Overview This role supports a diverse portfolio of properties including a mix of soft-branded and independent properties, requiring a candidate who is fluent across multiple brand environments and adept at tailoring strategies to each property’s unique market positioning. Why Join Schulte Hospitality Group? At Schulte, we empower innovative marketers to lead with purpose and impact. As Area Director of Marketing, you will have the opportunity to shape the narrative of the assigned properties, connect brand vision with local culture, and drive commercial performance through best-in-class marketing execution across a geographically and brand-diverse portfolio.

Requirements

Bachelor’s degree in marketing, communications, hospitality, or a related field; MBA or advanced degree preferred.
8–10 years of progressive marketing experience in hospitality, with at least 3–5 years in a regional or multi-property leadership role.
Demonstrated experience supporting soft-branded hotel collections is required, including familiarity with Tribute Portfolio by Marriott, Tapestry Collection by Hilton, and similar lifestyle or soft-brand collections. Prior experience marketing independent boutique hotels is a plus.
Experience working with branded hotel platforms (Hilton and Marriott required) and strong knowledge of brand standards, tools, and systems across both full-service and soft-brand environments.
Proven ability to navigate the nuances of soft-brand marketing—balancing brand platform requirements with the individual identity and storytelling needs of each property.
Proven ability to develop and execute marketing strategies that drive measurable business outcomes.
Strong knowledge of digital marketing, CRM, content development, social media, and public relations.
Exceptional collaboration and communication skills; able to influence across a matrixed organization and partner with both corporate and property-level stakeholders.
Data-driven mindset with the ability to analyze performance metrics and translate insights into action.
Creative thinker with a passion for storytelling, brand building, and hospitality.

Nice To Haves

MBA or advanced degree preferred.
Prior experience marketing independent boutique hotels is a plus.

Responsibilities

Marketing Strategy & Execution: Develop and lead integrated marketing plans for each assigned property, ensuring alignment with brand standards, commercial objectives, and local market dynamics.
Brand Stewardship & Content Leadership: Oversee consistent brand storytelling across all touchpoints, including hotel websites, digital channels, social media, PR, and guest experience initiatives.
Digital & Performance Marketing: Guide the execution of paid media, SEO, CRM, and conversion strategies in partnership with digital agencies and brand teams to maximize direct channel contribution.
Photography & Visual Storytelling: Plan and supervise architectural, lifestyle, and experiential photo/video shoots that meet brand guidelines and enhance merchandising and engagement.
PR, Social & Influencer Engagement: Collaborate with PR and social media teams to generate earned media, drive awareness, and foster community and guest engagement through compelling content.
Promotions & On-Property Activations: Develop and execute seasonal packages, events, and locally resonant activations that generate buzz and support revenue objectives.
Community Partnerships: Develop and support relationships with local organizations, cultural partners, and CVBs to enhance community engagement and drive destination demand.
Reputation & Crisis Management: Oversee online reputation and provide communication guidance during issues or crises to protect brand equity.
Ownership Reporting: Prepare monthly and quarterly marketing performance reviews and ROI analyses for ownership and corporate leadership.
Trendspotting: Continuously evaluate hospitality, travel, and digital marketing trends to identify innovative opportunities for the portfolio.
Signature Experiences: Concept and execute marquee and on-brand events or partnerships that position the hotels as cultural anchors in the community.
Cross-Functional Collaboration: Work closely with property GMs, sales and revenue leaders, and operations teams to ensure marketing initiatives support broader commercial strategies.
Vendor & Agency Oversight: Manage external agency partners and vendors to ensure creativity, accountability, and ROI across marketing programs.
Performance Measurement: Monitor marketing KPIs and analytics dashboards to evaluate impact, optimize spend, and inform continuous improvement.
Marketing Resource Management: Oversee budget allocations and cost-sharing across properties using a blended model based on both fixed and variable room count considerations.