Area Access Marketing Associate Director

AbbVie•North Chicago, IL

About The Position

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com . Follow @abbvie on X , Facebook , Instagram , YouTube , LinkedIn and Tik Tok .

Requirements

Bachelor’s degree in Marketing, Business, Life Sciences, or a related field
Demonstrated ability (3–5+ years) to develop and execute marketing strategies in a pharmaceutical or biotech environment
Experience collaborating with cross-functional teams to adapt broader brand or BU strategies into localized market initiatives.
Experience developing local, data-driven strategies based on pharmaceutical market access frameworks
Strong analytical skills and familiarity with business intelligence tools to develop strategies strategic decision-making

Nice To Haves

Advanced degree (MBA, MPH, etc.)
Proven experience in payer marketing, market access, or health policy.
Working knowledge of market access and customer management across types (e.g., regional payers, PBMs, 340B, state Medicaid, IDNs).
Ability to navigate matrixed organizations and influence without direct authority, fostering collaboration and alignment.

Responsibilities

Area Access Strategy Development: Collaborate with Area Access Leads and Business Unit (BU) Payer Strategy teams and Strategic Channel Account teams to tailor broader BU strategies into region-specific and sub-region-specific plans to drive formulary coverage and local access, ensuring alignment with key influencers in the market and their priorities (e.g., total cost of care reduction, formulary management, etc.)
Cross-Functional Collaboration: Serve as the primary link for customer-specific strategy and marketing among Area Access Leads, Area Access Executives, Payer Strategy, AbbVie Patient Services, and Brand BUs, creating marketing materials and strategic updates while leveraging insights (e.g., area-level influence maps, policy trends).
Area-Level Marketing Execution: Develop and manage marketing materials to support Area Executives (AEs) as they drive access in their market, including helping them address unique regional or customer-type challenges (e.g., 340B, rate challenges, rise of aggregators, etc.)
Analytics & Influence Mapping: Use area's Influence Maps and analytics tools to tailor messaging, promotions, and support materials to identified customer targets and current customers.
Cross-Brand & Multi-Customer Expertise: Maintain a deep understanding of multiple brands, diverse customer types (e.g., IDNs, VISNs, Employers), and sub-regional variations to drive effective targeting and resource allocation.
Ongoing Optimization: Continuously update and refine marketing strategies in response to evolving market landscapes, payer policies, and competitive dynamics, ensuring AbbVie’s market access objectives are consistently met or exceeded.