Architecture & Design (A & D) Marketing Manager

Lutron Electronics • New York, NY

91d • $140,000 - $185,000

About The Position

Lutron is seeking a strategic, creative, and relationship-driven Manager of Brand Engagement & A&D (Architecture & Design) Partnerships to join our team. In this role, you will lead the development of high-impact campaigns and engagement strategies that elevate brand affinity and drive growth in residential product specifications. This role blends creative concepting, audience insight, and industry relationship-building to shape how Lutron shows up and drives demand across the customer journey—through creative campaigns, thought leadership, experiential activations, and strategic brand collaborations that inspire and influence.

Requirements

• Bachelor's degree required, marketing or communications field of study preferred
• Minimum cumulative 3.00 GPA required
• Minimum 10 years of relevant work experience in a Marketing/sales role required
• Proficiency in MS Suite and familiarity with various web, email, and social media platforms and associated analytics tools (Salesforce Marketing Cloud, Canva, Google Analytics, etc.)
• Willingness to travel up to 25% of the time; ability to occasionally visit other Lutron offices

Responsibilities

• Develop integrated marketing campaigns that drive awareness, engagement, and action with high-value audiences across the residential A&D ecosystem
• Collaborate with internal Communications team on the creative campaign strategy and deliverables
• Identify and pursue market opportunities for co-branding, partnerships, or sponsorships with third-party brands aligned with Lutron values and luxury positioning
• Work in tandem with the paid media lead to amplify brand engagement efforts across digital, print, and social channels—ensuring reach, consistency, and measurable outcomes
• Spearhead influencer campaigns and thought leadership opportunities aligned with brand values and audience interests
• Coordinate the execution of events and brand activations in partnership with internal teams and agency support
• Evaluate campaign performance and engagement metrics; deliver insights and recommendations to inform future brand efforts
• Gather and synthesize qualitative insights from the A&D community and luxury homeowners to inform campaign strategy, messaging, and content development
• Identify unmet needs, preferences, and opportunities to better position the brand among A&D specifiers and homeowners
• Collaborate with UX, product, and sales teams to identify and address friction points during product discovery, education, and specification
• Serve as an internal voice of the residential A&D audience—gathering insights, feedback, and unmet needs
• Build relationships with design industry media, tastemakers, and principal-level influencers to drive joint marketing initiatives, events and earned media opportunities
• Identify high-impact sponsorships, collaborations, and industry moments to align the brand with
• Work with A&D industry influencers and agency partners to develop product tradeout agreements and content collaborations such as interviews, thought-leadership pieces, and video testimonials
• Coordinate with internal ambassadors and subject-matter-experts to represent brand at key events and contribute to editorial and content opportunities

Benefits

• 401k match
• health insurance
• dental insurance
• life insurance
• paid vacation (amount based on tenure with the company)
• flexible spending accounts
• tuition reimbursement programs

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Industry: Merchant Wholesalers, Durable Goods
• Education Level: Bachelor's degree