App Loyalty Marketplace Specialist

San Manuel Band of Mission Indians • Highland, CA

1d

About The Position

Under the direction of the Supervisor, App Loyalty Marketing, the App Loyalty Marketplace Specialist is responsible for creating, executing, and optimizing marketing strategies, promotions, and content to increase Yaamava’ Resort & Casino’s Mobile App’s Marketplace engagements and loyalty. This includes creating Marketplace promotions and offers, identifying economic opportunities by creating reports and analyzing users and engagements, developing Marketplace features and user experience enhancement plans, and keeping the Marketplace up to date with content and products. This is a key position on the Mobile & E-Commerce team that will work collaboratively and independently to ensure Mobile App Marketplace initiatives are executed strategically, efficiently, and timely, while producing positive casino revenue.

Requirements

• Bachelor’s degree in Business Management, Marketing, Communications, Computer Science, or equivalent required.
• Minimum two (2) year experience in communication and marketing channels including direct mail, e-mail, mobile, digital advertising, sales, digital/social gaming, relationship marketing, or social media is required.
• Related, relevant, and/or direct experience may be considered in lieu of minimum educational requirements indicated above.
• Must possess the current product functionality knowledge to support pre-sales/sales teams to fulfill strategic requirements of the role.
• Must be able to work collaboratively and independently.
• Must have demonstrable oral and written communication skills.
• Must be assertive, detail oriented, and have strong organizational skills.
• Must possess a curiosity and a willingness to take calculated risks with potential for a positive return on investment (ROI).
• Must be able to translate business goals and outcomes and create actionable, measurable plans.
• Must have a strong passion for innovation, best-in-class standards, and continual learning and development

Nice To Haves

• Previous experience within mobile gaming, casino gaming, or hospitality industries preferred.
• Experience in creating and executing complex Digital Promotions and calculating reinvestments
• E-Commerce store/shopping platforms (Shopify, WooCommerce, Magento or Demandware).
• Hotel booking engine conversions as well as Hotel OTA program management (Trip Advisor, Expedia, Booking.com, etc.).
• Google Analytics – setting, reporting, and updates (e-commerce/goals, Google Tag Manager, etc.).
• Paid social media/display acquisition and revenue-generating campaigns.
• SEO/SEM/PPC experience (Google Adwords, Amazon).
• App attribution /remarketing tools (AppsFlyer, Google Firebase).

Responsibilities

• Creates and optimizes highly strategic and personalized Marketplace promotions, offers, and engagement tactics to increase loyalty.
• Utilizes internal UXM (User Experience Manager) and Workfront software to manage Marketplace products and prizes.
• Works collaboratively with departments stakeholders and third-party vendors to develop and execute Marketplace promotions and prizes. This includes maintaining tracking documents, gathering creative assets and targeting lists, and campaign approvals, while ensuring timely execution.
• Uses SAS and third-party reporting tools to analyze Marketplace Economy, user engagements, and promotional and prize test results and provides insights and recommendations to key stakeholders.
• Utilizes Microsoft Power Bi to create dynamic visual dashboards.
• Collaborates with internal and external developers to enhance Marketplace features and functionality to increase product values and guest experience.
• Performs other duties as assigned to support the efficient operation of the department.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level