App Growth & Social Marketing Specialist
About The Position
This is a hands-on growth role for someone who wants to build an app’s user base from zero - not inherit a polished playbook. You’ll own organic app growth end to end, using social, UGC, and creator-led strategies to drive real installs, activation, and engagement. This is a foundational hire, meaning you’ll help define what works, what doesn’t, and how growth is measured moving forward. This role is best suited for a doer, not a manager. You’ll be creating content, testing ideas, reaching out to creators, and reviewing results daily. If you enjoy fast feedback loops, experimentation, and clear ownership, this role offers meaningful impact and visibility. If you’re looking for brand-only work, a large team, or a highly structured environment, this likely won’t be the right fit - and that’s intentional.
Requirements
- Have grown an app, product, or community from early stage or zero
- Are deeply comfortable with short-form social and UGC-driven growth
- Have personally created content and tested growth ideas yourself
- Think in terms of installs, activation, and engagement rather than impressions
- Enjoy ambiguity and learning by doing
- Want ownership, accountability, and the chance to build something lasting
Responsibilities
- Driving app installs and active users through social, UGC, community, and creator partnerships
- Personally testing early-stage growth ideas such as ambassador programs, referral loops, challenges, and event-based activations
- Owning social channels across platforms like TikTok, Instagram, YouTube Shorts, X, and Reddit
- Creating short-form content and UGC prompts that resonate with sports, concerts, and live-event audiences
- Identifying and engaging micro-creators, superfans, and niche communities
- Developing creator briefs and tracking performance tied to installs, activation, and usage
- Monitoring core growth metrics including installs, conversion rate, retention, and engagement
- Using lightweight tools such as Firebase, native platform analytics, and spreadsheets to understand what’s working
- Iterating quickly by doubling down on what works and stopping what doesn’t
- Documenting repeatable wins and helping scale successful tactics over time
Benefits
- Ownership of organic app growth from the ground up
- Clear, measurable impact tied directly to your work
- High visibility and influence early on
- Creative freedom with accountability for results
- Competitive compensation and meaningful growth potential
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
Education Level
No Education Listed
