Analytics & Tag Management Specialist (Part time & remote)

Digital Luxury Group, DLG

18h•Remote

About The Position

DLG (Digital Luxury Group) is an international agency with offices in Geneva, Shanghai, and New York that offers social media, e-commerce, CRM, consulting, and creative services to luxury brands. It has developed a unique expertise in defining and implementing impactful digital strategies targeting sophisticated consumers through technological know-how, creativity, and luxury savoir-faire. DLG is also the publisher of Luxury Society, a trusted intelligence resource for luxury executives. We need a technical analytics expert for ongoing support across our luxury client portfolio. You'll handle implementation, troubleshooting, and optimization of tracking infrastructure while building measurement frameworks and dashboards. Technical Implementation (50% of time): Set up and configure Google Tag Manager, GA4, and conversion tracking Implement Facebook Pixel, CAPI, TikTok Pixel, Pinterest Tag Configure server-side tracking (Stape.io) Set up cross-domain tracking and consent management (OneTrust) Handle Google Ads, Floodlights, and remarketing tags Troubleshooting & Support (25% of time): Debug tracking issues when things break Provide day-to-day Slack support during business hours Fix pixels not firing, data layer issues, conversion tracking problems Monitor data quality and flag anomalies Response time: 1-2 hours for critical issues Strategic Analytics (25% of time): Design measurement frameworks for luxury customer journeys Build Looker Studio dashboards for clients and internal teams Recommend analytics best practices Create documentation and training materials

Requirements

6+ years minimum hands-on experience with GTM and analytics implementation
Expert with Google Tag Manager (including custom JavaScript)
Deep knowledge of GA4, Google Ads, Floodlights
Strong experience with Facebook Pixel & CAPI, TikTok Pixel
BigQuery knowledge and Windsor.ai/supermetrics knowledge
Proficient with Stape.io (server-side tagging)
Experience with OneTrust or similar consent management platforms
Looker Studio dashboard creation skills
Excellent troubleshooting abilities
Able to explain technical concepts clearly to non-technical stakeholders
Autonomous contributor with strong project management and written communications skills
Fluent English (written and spoken)

Nice To Haves

Matomo analytics
Luxury brand or private banking experience
French language

Responsibilities

Set up and configure Google Tag Manager, GA4, and conversion tracking
Implement Facebook Pixel, CAPI, TikTok Pixel, Pinterest Tag
Configure server-side tracking (Stape.io)
Set up cross-domain tracking and consent management (OneTrust)
Handle Google Ads, Floodlights, and remarketing tags
Debug tracking issues when things break
Provide day-to-day Slack support during business hours
Fix pixels not firing, data layer issues, conversion tracking problems
Monitor data quality and flag anomalies
Design measurement frameworks for luxury customer journeys
Build Looker Studio dashboards for clients and internal teams
Recommend analytics best practices
Create documentation and training materials

Benefits

DLG welcomes you to discover the allure of joining one of Europe's top work environments, distinguished as a Great Place to Work in 2022.
Our ethos is founded on efficiency, trust, innovation, transparency, and a deep-seated culture of care.
We offer you the opportunity to create some of your life's best work for some of the world’s most admired brands.
Equality and inclusivity are the cornerstones of our recruitment philosophy. We champion diversity and inclusivity, not just in words but through meaningful actions

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