Analyst Sr., Booked Guest Ecommerce

Carnival Cruise Lines•Miami, FL

45d•Hybrid

About The Position

This position enables a data-driven culture within the E-commerce & Guest Technology team, providing reporting and insights to drive sound resource allocation and business decisions. This individual supports multiple channels in evaluating marketing campaigns, product launches, and development releases, focusing on impacts on web traffic, conversion, and revenue. This person will continuously analyze business trends, processes, and opportunities based on statistical information and insights from machine learning and operational reviews. Essential Functions: Develop, automate, and maintain the cross-channel real-time dashboards (Tableau) and statistic reports that help marketers identify outliers and prioritize actions for business & technical audiences. Conduct A/B testing scenarios & manage statistical analysis reporting processes to optimize email and lead nurturing strategies. Develop best practices for building, testing, and deploying predictive models for eDM and paid media optimization, customer journey, social media, customer segmentation, personalization, and preference analysis. Produce visually engaging regular reports & visualizations to monitor campaign/model effectiveness, uncover trends and relationships, and provide actionable insights for continuous improvement. Develop repeatable and self-serve reporting mechanisms, enabling in-depth analysis of performance across the pipeline, content, channels, and campaigns. Build and maintain executive relationships with operations as the data analytics SME by influencing decision-making as a valued thought partner. Performs other duties as assigned.

Requirements

Bachelor's required, Master's preferred, in Computer Science, Computer Engineering, EE, EEE, Statistics, Math, Industrial Engineering, Operational Research, Physics, Economics, Finance, Financial Engineering, or related fields.
5+ years work experience in related field.
2-4+ years of hands-on experience with SQL.
1+ years hands-on experience with R/Python/Java.

Nice To Haves

Experience in travel/cruise industry, hospitality, marketing, financial services, or internet/mobile industries is a plus.
Experience with SAS is a plus.
Understanding of Web/Marketing Technology is a plus
Understanding and/or hands-on experience with GCP, AWS, Hadoop, and Spark is a plus
General understanding of revenue management concepts and principles
Experience working in a corporate environment that required planning amongst cross-functional business units.

Responsibilities

Develop, automate, and maintain the cross-channel real-time dashboards (Tableau) and statistic reports that help marketers identify outliers and prioritize actions for business & technical audiences.
Conduct A/B testing scenarios & manage statistical analysis reporting processes to optimize email and lead nurturing strategies.
Develop best practices for building, testing, and deploying predictive models for eDM and paid media optimization, customer journey, social media, customer segmentation, personalization, and preference analysis.
Produce visually engaging regular reports & visualizations to monitor campaign/model effectiveness, uncover trends and relationships, and provide actionable insights for continuous improvement.
Develop repeatable and self-serve reporting mechanisms, enabling in-depth analysis of performance across the pipeline, content, channels, and campaigns.
Build and maintain executive relationships with operations as the data analytics SME by influencing decision-making as a valued thought partner.
Performs other duties as assigned.

Benefits

All non-sales roles participate in an annual cash bonus program, while sales roles have an incentive plan.
Director and above roles may also be eligible to participate in Carnival's discretionary equity incentive plan.
Health Benefits: Cost-effective medical, dental and vision plans
Employee Assistance Program and other mental health resources
Additional programs include company paid term life insurance and disability coverage
Financial Benefits: 401(k) plan that includes a company match
Employee Stock Purchase plan
Paid Time Off
Holidays - All full-time and part-time with benefits employees receive days off for 8 company-wide holidays, plus 2 additional floating holidays to be taken at the employee's discretion.
Vacation Time - All full-time employees at the manager and below level start with 14 days/year; director and above level start with 19 days/year. Part-time with benefits employees receive time off based on the number of hours they work, with a minimum of 84 hours/year. All employees gain additional vacation time with further tenure.
Sick Time - All full-time employees receive 80 hours of sick time each year. Part-time with benefits employees receive time off based on the number of hours they work, with a minimum of 60 hours each year.
Other Benefits
Complementary stand-by cruises, employee discounts on confirmed cruises, plus special rates for family and friends
Personal and professional learning and development resources including tuition reimbursement
On-site Fitness center at our Miami campus