Analyst - Social Listening & Insights
About The Position
We seek an Analyst with a solid foundation in social media analytics and a passion for data-driven storytelling. In this role, you will support the development of integrated analysis across various measurement frameworks and scorecards. You will assist in compiling and presenting findings related to campaign performance clearly and concisely for both internal teams and clients. IMPORTANT THINGS ABOUT THIS ROLE We seek candidates who have worked at integrated marketing agencies and have hands-on experience supporting analytics and insights for social media campaigns. This agency experience is a must-have. A genuine love for video games, especially RPG titles, is highly valued. Although this role is remote, candidates should be based in the West Coast Region of the US.
Requirements
- 2+ years of relevant experience in analytics or insights roles, ideally within a marketing agency setting.
- Experience supporting social media campaign analysis within an integrated marketing agency environment.
- Proficient in Microsoft Excel for data analysis and reporting.
- Familiar with common social media measurement and listening tools.
Nice To Haves
- Passion for gaming, especially RPG games, is a big plus.
Responsibilities
- Support the analysis of campaign data to help derive actionable insights that improve integrated marketing performance.
- Assist in evaluating the effects of audience selection, media mix, and content strategy on campaign outcomes.
- Conduct social listening using established tools and queries, including cleaning and preparing data for review.
- Help gather and report on Paid/Owned/Earned performance using a combination of native platform tools (e.g., Facebook Insights, Twitter Analytics) and third-party platforms.
Benefits
- In addition to base salary, TPG also offers a comprehensive benefits package to support the physical and emotional wellness of our employees. This includes unaccrued time off, sick time, paid company holidays, medical/dental/vision insurance, life insurance, disability insurance, maternity/paternity benefits, 401(k) for regular full-time employees, and other perks. Certain roles may also be eligible for bonus compensation. TPG employees have access to TPG Academy, a unique industry offering that includes a full suite of learning experiences and development programs designed to support employee growth at every level across the organization. At TPG we are dedicated to supporting employees at every milestone to ensure they thrive in their careers at Trailer Park Group every step of the way.
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
Education Level
No Education Listed
Number of Employees
501-1,000 employees
