Analyst, SEM

WPP PLC•Chesterbrook, PA

71d•$40,000 - $75,000

About The Position

The SEM & Emerging Media team is looking to bring on some bright new stars with big plans to help shape the future of Search. We help brands reach patients and doctors with the right message to assist them along their journey at the right time. Are you data driven? Do you like geeking out on innovation and emerging media? Come join our team! As an integral member of the SEM & Emerging Media team, you will assist in the day to day management of assigned accounts in coordination with your direct Supervisor. You will work with media, analytics, and other account management teams to ensure client goals and expectations are met or exceeded. This role reports in to the Supervisor, Associate Director or Director of SEM & Emerging Media.

Requirements

1-3 years experience in managing paid search accounts
Strong web analytics background and project management skills
Outstanding analytical and problem solving skills
Strong Excel skills with the ability to create pivot tables and perform v-lookups
Knowledge of Web Analytics software, such as Adobe Omniture and Google Analytics as well as bid management tools like Search Ads 360
Bachelors Degree or equivalent, preferably in marketing, business or any quantitative or analytical related fields
Strong quantitative analysis skills
Demonstrable passion for learning new technologies
Passion for working in a fast growing healthcare media agency

Nice To Haves

Google & Microsoft certification a plus
Contextual, video and/or programmatic experience a plus
Experience in the pharmaceutical vertical a plus

Responsibilities

Overall management and optimization of client accounts to ensure campaign delivery, reach, and performance goals are met or exceeded
Build expertise in leading ad technology platforms such as Google Search Ads 360, as well as CMI's proprietary technology and data platforms
Assist in developing proposals which achieve client and/or brand objectives
Perform keyword research and develop structure and ad copy for SEM campaigns
Analyze performance data and implement optimizations to increase ROI of campaigns
Work directly with SEM Team, account management, media services, and analytics teams in analyzing and overseeing paid search, video, and contextual marketing campaigns
Partner with analytics to create A/B landing page and creative ad testing and analysis and propose product enhancements for campaigns
Write and edit ad copy for A/B testing purposes
Build bulksheets, tracking URLs and launch campaigns
Maintain budget and spend allocation for campaigns based on set goals. Tenaciously troubleshoot and escalate technical issues.
Develop bidding strategies and implement automated bid management rules within paid search management tools such as Google Search Ads 360
Perform regular competitive research analysis for all campaigns
Stay abreast of new tools, ad formats, trends and best practices in Search and Emerging Media through research and/or industry events and conferences
Create, format and update Med Legal submission documents for assigned accounts
Regularly coordinate with vendors and Reps on collaborative recommendations for optimization and management
Share insights and knowledge with the rest of team SEM in an effort to continuously improve and evolve our processes
Drive improvements to CMI's technology stack and to the operational effectiveness of the entire Search team