Analyst, New Product Marketing

The Guitar Center Company • Westlake Village, CA

5d • $75,000 - $80,000

About The Position

The Analyst, New Product Marketing plays a critical role in bringing the most
exciting new products to life at Guitar Center. This position sits at the
intersection of Merchandising, Marketing, and Creative, helping orchestrate
seamless product launches that reach customers across every channel we operate.
Blending analytical rigor with operational excellence, the Analyst ensures
launches are executed accurately, on time, and with maximum market impact. For
candidates who thrive in fast-paced environments, love turning strategy into
action, and are energized by collaboration, this role offers a unique
opportunity to shape how new products are introduced at Guitar Center.

Requirements

• Bachelor’s degree in marketing, business, or related field (or equivalent experience).
• 2- 4 years marketing experience preferably supporting product launches or go-to market initiatives.
• Experience working in a fast-paced, dynamic environment, with the ability to thrive under pressure and adapt to change.
• Outstanding communication and interpersonal skills, with the ability to influence and collaborate effectively at all levels of the organization.
• Comfort working with databases, spreadsheets, BI tools, AI and marketing calendars.
• Strong organizational skills and ability to manage multiple priorities.
• Proven cross-functional collaboration experience.

Nice To Haves

• Musical experience highly preferred.

Responsibilities

• Act as the central connector between Merchandising, Marketing and Creative partners.
• Maintain visibility into launch timelines, risks, and dependencies.
• Analyze sales & marketing performance metrics and produce reporting documentation
• Own the NPI ticket database (Quickbase) to validate launch details such as marketing live dates, inventory status, forecasts, campaign alignment, and prioritization, and more
• Assist in translating merchant strategies into actionable marketing execution.
• Partner with channel teams across Email, E-commerce, Paid Media, In-Store, Social, Affiliate/Influencer, Retail, and Contact Center.
• Identify trends that inform launch prioritization, resourcing, and go-to-market strategy.
• Develop new NPI workflows, tools, and documentation to support scalable execution.
• Serve as a product marketing subject-matter expert for new products.
• Review creative assets to ensure accuracy of product details, messaging, and timing.
• Support merchant teams and represent new product marketing interests in vendor discussions as needed.

Benefits

• For our employees who are musicians we offer the unique opportunity of gig leave—take time off to share your music with the world and return to your job after your tour!
• Guitar Center offers robust benefits and perks, including Medical, Dental, Vision, 401K plus company match, mental health support, paid sick/holiday/vacation time, employee discount program, and tuition reimbursement options.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Number of Employees: 5,001-10,000 employees