Analyst, G&L Product Marketing

American Express•New York, NY

50d•Hybrid

About The Position

At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. As part of Team Amex, you'll experience this powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career. Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express. American Express Global Commercial Services (GCS) offers powerful backing and support that helps companies of all sizes gain financial savings, control and efficiency. We provide a suite of payment and lending products, solutions for travel and everyday business spending, cross-border payments, global currency solutions, and business financing. The Global Commercial Services Marketing team is responsible for creating an end-to-end marketing strategy for our prospect & customer segments around the world. Within Global Commercial Services Marketing, the Global and US Large Enterprises (G&L) Marketing vision is to deliver essential value to Prospects and Field colleagues through best-in-class B2B marketing. We collaborate with trusted internal and external partners to create globally recognized marketing assets to support our marketing initiatives and Field partners. This team owns and drives all G&L Marketing programs and are looking forward to fueling continued growth in 2026 and beyond. The Analyst will contribute to the G&L Marketing vision by owning or supporting digital product marketing initiatives, enhancing existing channels or processes, and successfully executing campaigns (from initial submission to final approval) within the G&L Product Marketing team. The Analyst will also collaborate with Marketing Analysts & Managers, Product, Legal and Compliance, among others, to define campaign strategy. This role will then work with critical external partners to build and launch campaigns/assets into production. Analyst will have the opportunity to learn specialized skills such as project management, product marketing, reporting, and relationship management, as well as becoming an expert on American Express systems, tools and cross functional teams. This person will join a dynamic and cross functional team, collaborating closely with partners across the Enterprise to support a critical and strategic priority for the company - driving adoption and engagement via clear, consistent, and compelling messaging to Decision Makers and Program Administrators in the G&L.

Requirements

Experience leading collaboration across internal and external stakeholders to effectively partner on strategic priorities
Ability to understand and interpret data sets and draw insights from the analysis
Familiar with reporting tools such as Adobe Analytics
Creative eye, with a passion for designing visually compelling and effective marketing communications in partnership with creative agencies
Superior project management skills with ability to manage multiple priorities and initiatives
Curiosity, a willingness to learn & a sense of ownership and accountability
Excellent written and verbal communication skills with executive presence and ability to rally others around a vision
Detail-oriented with a strong process mindset
Proficient in MS Word, PowerPoint, Excel and Adobe
Bachelor's Degree Required

Nice To Haves

Experience working within highly regulated, compliance-oriented environments
Experience developing marketing and creative strategies
Understanding of marketing channels, setting and reporting on KPIs and audience targeting

Responsibilities

Own the end-to-end development of product marketing campaigns, including initial creative briefing, applying legal feedback, socializing assets with field partners and other marketing teams, aligning on strategy and measuring effectiveness post-launch
Build relationships with GCS Marketing team members and compliance reviewers to enhance cross collaboration
Own and lead close partnerships with external vendors who are crucial to campaign success
Keep a pulse on what channels, capabilities and tools broader marketing teams are leveraging to constantly improve and evolve our own programs
Become an expert and go-to resource for product marketing campaigns
Manage team budget process
Proactively communicate marketing progress, timelines, critical updates and upcoming priorities to leaders

Benefits

Competitive base salaries
Bonus incentives
6% Company Match on retirement savings plan
Free financial coaching and financial well-being support
Comprehensive medical, dental, vision, life insurance, and disability benefits
Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
Free and confidential counseling support through our Healthy Minds program
Career development and training opportunities