Analyst, Digital Revenue & Yield
About The Position
Reporting to the Manager of Digital Pricing & Yield, the Revenue and Yield Analyst is responsible for order management approval, deal lifecycle tracking, and campaign stewardship. In this cross functional role, the Analyst will work closely with Ad Sales, Ad Operations and various internal stakeholders to review and approve digital deal changes and optimizations, with a focus on delivery and recognition of digital advertising revenue through campaign and inventory management tactics. This position will provide campaign and revenue delivery updates to the internal yield management team and business unit leads across the WBD Digital Portfolio, with an eye on maximizing revenue and inventory yield. The ideal candidate will have a background working with digital media sales/operations, digital inventory/order management systems, and has a strong understanding of the digital advertising ecosystem.
Requirements
- 1+ years experience in digital advertising with a strong background in Inventory/Yield Management, Ad Operations or Ad Tech
- Knowledge of digital advertising technologies (Freewheel, DFP, Operative, Salesforce)
- Strong analytical, communication and time management skills
- Ability to understand and interpret trends and react with strategic/tactical changes
- Strong analytical mindset, with a knowledge of MS office, specifically Excel
- Able to make actionable and informed decisions, effective communicator
- Ability to work under tight deadlines in a dynamic environment
- Ability to lead and work with a diverse team
Responsibilities
- Review all campaigns prior to ad traffic to align inventory and revenue against current yield directives, ensuring accurate and compliant booking structure within order management system.
- Provide inventory re-expressions and delivery optimizations to Ad Sales team through weekly pacing meetings and published reporting.
- Interface with multiple sales teams and regional offices, digital ad sales marketing, ad operations, and other relevant internal departments to ensure client program delivery and optimal inventory usage.
- Provide recurring updates to Planning/Operations, Sales, and Finance/Accounting leadership team on status of Ad Sales campaign pacing and delivery and overall impact to revenue goals.
- Works across the Digital Yield/Planning team to help define best practices in media planning and order management systems.
Benefits
- health insurance coverage
- an employee wellness program
- life and disability insurance
- a retirement savings plan
- paid holidays and sick time and vacation
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
Industry
Motion Picture and Sound Recording Industries
Education Level
No Education Listed
Number of Employees
5,001-10,000 employees
