Analyst, Data and Analysis

Publicis GroupeBoston, MA
3d$55,765 - $82,208

About The Position

Present in over 100 countries and employing nearly 80,000 professionals, Publicis Groupe is the third largest communications group in the world. Publicis Groupe is listed on the Euronext Paris [FR0000130577] and is part of the CAC 40 index. Active across the entire value chain, Publicis Groupe offers its major clients a transversal, unified and fluid model allowing them access to all the Groupe's tools and expertise around the world through the mantra "The Power of One.” Overview The Data & Analysis team uses data-driven insights to fuel strategic growth for clients. We believe that data should never exist in a vacuum; instead, it should be put to work to bring the best ideas and stories to our clients To help with this, we're looking for an outstanding Analyst - someone who has a knack for understanding data and telling the story of why it matters. You'll learn from the best in the business as you work with the team to bring actionable insights to our clients. Up for it? Read on. As an Analyst, you'll lay the groundwork and contribute to day-to-day reporting needs for client marketing efforts. You'll work on brand campaigns, acquisition campaigns, site optimization, and/or online testing strategy.

Requirements

  • 1-3 years of work experience in a relevant industry
  • A four-year college degree
  • Passion for digital marketing, eagerness to learn in a constantly-changing space, and a natural curiosity
  • Comfortable in a fast-paced and deadline-driven environment

Nice To Haves

  • Familiarity with Excel and/or other data analysis tools such as SQL or Tableau a plus
  • Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus, especially for tasks like ideation, research, or content generation.

Responsibilities

  • Keeping a pulse on day-to-day performance data, including display media, site, search, email, and/or social campaigns
  • Working in a variety of reporting systems and databases for the creation of recurring reports and dashboards
  • Identifying nuances in data to optimize our clients' business
  • Supporting marketing initiatives across project and campaign lifecycles, including measurement plans, primary and secondary research, and performance reporting
  • Expanding industry knowledge and relevant skillsets through internal training

Benefits

  • Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive.
  • Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
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