Analyst, Data and Analysis

Publicis Groupe•New York, NY

4d•$54,910 - $83,145

About The Position

Analyze Media performance data to uncover meaningful insights to support paid media decision-making for a prominent e-commerce site Under guidance from manager and media analytics team, develop standard reporting deliverables Build ad-hoc analyses as needed to unearth media, or audience learnings Work with the analytics manager to prioritize analytical needs of team and business, based on complexity, timing, and visibility Perform basic statistical analysis, such as calculating statistical significance, distributions, etc. You'll be a storyteller, making sense of data and extrapolate relevant and actionable insights You'll lay the groundwork and contribute to day-to-day reporting needs for client marketing efforts. You'll work on brand campaigns, acquisition campaigns, and/or online testing strategy Keep a pulse on day-to-day performance data, including display media, search, and/or social campaigns Work in a variety of reporting systems and databases for the creation of recurring reports and dashboards Support marketing initiatives across project and campaign lifecycles, including measurement plans, primary and secondary research, and performance reporting

Requirements

1-3 years of work experience in a relevant industry
Passion for digital marketing, eagerness to learn in a constantly-changing space, and a natural curiosity
Proficient in Excel
Database understanding
Experience in creating and presenting presentations using PowerPoint
Comfortable in a fast-paced and deadline-driven environment
A tenacity to solve problems, find solutions and seek out the unknown
At ease in front of the client, as in-person presentations and meeting are vital in this role

Nice To Haves

SQL or querying languages familiarity (no fluency is required), Looker, Python familiarity preferred

Responsibilities

Analyze Media performance data to uncover meaningful insights to support paid media decision-making for a prominent e-commerce site
Under guidance from manager and media analytics team, develop standard reporting deliverables
Build ad-hoc analyses as needed to unearth media, or audience learnings
Work with the analytics manager to prioritize analytical needs of team and business, based on complexity, timing, and visibility
Perform basic statistical analysis, such as calculating statistical significance, distributions, etc.
You'll be a storyteller, making sense of data and extrapolate relevant and actionable insights
You'll lay the groundwork and contribute to day-to-day reporting needs for client marketing efforts.
You'll work on brand campaigns, acquisition campaigns, and/or online testing strategy
Keep a pulse on day-to-day performance data, including display media, search, and/or social campaigns
Work in a variety of reporting systems and databases for the creation of recurring reports and dashboards
Support marketing initiatives across project and campaign lifecycles, including measurement plans, primary and secondary research, and performance reporting