About the position
LiveU is the pioneer of bonded cellular technology that allows storytellers to share their content with their audiences from wherever and whenever the story is. As the market leader, our customers include nearly all of the biggest and best storytellers across news, sports, entertainment and digital, as well as communicators in fields as diverse as Pro-AV markets like Houses of Worship, Public Safety, Education, Non-Profit and Corporate. The LiveU marketing team, located in three hubs across the US, Israel and Europe create brand and performance marketing campaigns designed to generate value across our customer, partner, investor, and colleague audience groups. The team operate across all channels in a matrixed and collaborative manner, telling the compelling narrative of LiveU and its innovative and positively disrupting products and services to everyone with a story to tell and share. This role is all about impact. Positive impact and the determination to make a difference. The critical success metric of this pivotal position, leading our marketing in our largest market and across our fastest growing verticals is the generation of pipeline opportunities. To do this, the successful candidate will need to partner with our highly motivated sales team and lead a matrixed team of marketing specialists to deliver on our shared goals. The wider global marketing team will provide first class support, so this role can focus can on securing new business from existing customers and winning new logos. Reporting to the CMO, the AMR Marketing Lead will execute engaging strategies across our direct and indirect channels, be hands on across our account-based activities, our content, events, digital and go-to-market activities. This B2B role requires a passion for technology, storytelling, digital marketing and relationship building.
Responsibilities
- Partner with the regional Sales team to execute joined up demand generation activities that deliver the numbers
- Lead and develop a highly motivated team of marketing specialists
- Work with the global marketing team to create and deliver campaigns that deliver across the customer journey
- Lead planning and day-to-day execution of field marketing activities: Events, Emails, Webinars, and Industry Partnerships
- Communicate effectively and manage communications to key senior stakeholders across the business
- Keep on top of the budget and maximize our returns
- Make sure we have the right content for the right customers
- Working closely with the Product and Product Marketing teams, bring the benefits to life for our customers
- Occasional travel for work may be required, both in region and globally
Requirements
- Minimum of 3-5 years’ experience in a commercial marketing role, preferably in the B2B SaaS or Media & Entertainment Technology space or a complex technical market with longer sales cycles
- Three plus years of team leader or supervisory experience
- Solid marketing muscles – from ABM, CRM, SEO, SEM, CRO, AI, etc you’re up to speed
- Content creator – confident writing copy and happy to be creative
- Proven track-record of success in partnering with Sales and channel partners to deliver common goals
- Passion for creating relationships with channel and technology partners
- Solid skills in marketing technology and automation systems including Pardot, Salesforce, digital analytics, and programmatic marketing platforms
- Pragmatic demand generation skills that you know can deliver
- Analytical with good reasoning skills
- Good attention to detail and project management skills
- Ability to multitask and priority switch
- A passion for technology, people and getting good stuff done
