Amazon Sales & Channel Marketing Manager

NETGEAR

12d•Remote

About The Position

The Amazon Sales & Channel Marketing Manager drives NETGEAR’s commercial execution and performance on Amazon, partnering closely with the Sr. Manager to accelerate sales growth, optimize channel marketing performance, and ensure operational excellence across the platform. This role owns day-to-day Amazon business performance, leads execution of sales and marketing initiatives, and leverages data-driven insights to improve traffic, conversion, and profitability. The ideal candidate is a hands-on eCommerce professional with strong Amazon expertise who thrives in a fast-paced, cross-functional environment. This is a remote position based in the U.S. Candidates in PST or open to PST hours are highly preferred.

Requirements

5+ years of experience in eCommerce, Amazon operations, digital retail, or channel marketing.
Bachelor’s degree required.
Demonstrated ownership of Amazon business performance (Vendor Central and/or Seller Central experience required).
Strong analytical capability with advanced Excel skills and experience building dashboards and performance reporting.
Proven ability to manage multiple initiatives independently in a fast-paced environment.
Experience influencing cross-functional partners without direct authority.

Responsibilities

Own day-to-day business performance across Amazon (primarily US, with exposure to international markets as needed).
Drive revenue, margin, and sales performance tracking, identifying risks and opportunities and recommending corrective actions.
Execute annual and quarterly sales plans in alignment with broader business objectives.
Manage Amazon Vendor Central operations, including pricing strategy execution, promotions, inventory health monitoring, and issue resolution.
Partner with Sales Operations and Finance to contribute to forecasting, demand planning, and inventory optimization decisions.
Lead preparation of materials, insights, and analysis for business reviews and Amazon-facing meetings.
Drive execution of Amazon channel marketing initiatives to drive traffic, conversion, and sales growth.
Partner with Marketing to optimize paid media, Amazon Advertising (AMS), and search visibility strategies.
Lead ongoing optimization of product detail pages (PDPs), including content updates, imagery, A+ content, video assets, and review management.
Analyze conversion performance and implement data-driven improvements aligned with Amazon best practices.
Drive execution of product launches and brand campaigns on Amazon in coordination with Global Marketing and Creative teams.
Own assortment accuracy and optimization, ensuring listings are complete, compliant, and positioned competitively.
Lead coordination of new product introductions (NPI) and end-of-life (EOL) transitions across Product, Operations, and Marketing.
Conduct competitive and category analysis to inform pricing, content, and promotional strategy.
Oversee promotional setup, pricing validation, and assortment compliance to ensure flawless execution.
Own tracking and reporting of key performance metrics including sales, traffic, conversion, advertising efficiency, and margin.
Develop and maintain dashboards and weekly performance summaries in partnership with Sales Operations.
Translate data into actionable insights and proactively recommend business optimizations.
Lead testing initiatives (content updates, pricing adjustments, promotions) and document performance impact and learnings.
Work closely with Marketing, Product, Sales Operations, and Finance to ensure coordinated Amazon execution.
Act as a reliable point of contact for day-to-day Amazon-related questions and operational needs.
Support internal communication by sharing updates, insights, and action items related to Amazon performance.