Amazon Marketing Manager

SharkNinja•Needham, MA

41d•Remote

About The Position

Theâ¯Amazon Marketing Manager will be at the core of SharkNinja's Amazon Canada media approach. We are focused on innovating in this space to create a competitive advantage for the Amazon Canada partnership. The Amazon Marketing Manager will be responsible for supporting the development and delivery of integrated media campaigns that create brand awareness, drive consumer engagement, and maximize commercial impact within the Canadian business unit. The successful candidate will have a strong understanding of the holistic media landscape to collaboratively plan investments across all paid media channels and work cross-functionally with the core Amazon team, along with the broader marketing function, to drive the Canadian business through efficient and effective media execution. The Marketing Manager should be an expert in Amazon Sponsored Advertising & DSP, have a strong understanding of Amazon Marketing Cloud, and come with a proven track record of success in managing large budgets and complex item catalogs. They will be responsible for contributing to the strategy and execution of on-platform and off-platform paid media through collaborating with external agency partners to achieve marketing objectives.

Requirements

Minimum 3 years Marketing/Media experience.
Extensive Performance Media experience is required including hands-on experience with Amazon search and DSP and a strong understanding of Amazon's algorithm and ranking factors.
Experience working with third party platforms such as Skai or Pacvue
4-year degree in relevant field.
Strong analytical skills and ability to interpret data to drive strategic decision-making.
Experience managing external agency relationships and collaborating with cross-functional teams.
Results-oriented mindset with a focus on achieving performance marketing objectives, incremental return on ad spend, and new customer acquisition.

Nice To Haves

Experience with non-amazon retail media such as search, programmatic, social, etc is a plus
Familiarity with future technologies, such as Amazon Marketing Stream, Amazon Marketing Cloud, AI, and ML, is desirable.

Responsibilities

Collaborate on the Amazon media planning across campaigns/channels, lead collaboration sessions and weekly progress meetings with cross-functional and agency partners
Innovate campaign media strategy to support business priorities, category objectives, communications calendar, and commercial goals.
Partner with third party agency providers on 360 activation plan ideation and development. Create and iterate media scenarios grounded in data, research, consumer trends, and best practices to deliver on multiple objectives and budget sizes.
Act as a trusted partner and subject matter expert to the broader Amazon organization; representing media and our go to market investments while thinking outside the box
Constantly optimize the execution of all media plans for the SharkNinja Amazon brand through data-driven decisions and media technology
Proactively perform data analysis focused on improving media efficiency, understanding market trends, and monitoring competitive segments.
Effectively communicate media performance to internal stakeholders and leadership team
Project manage initiatives in alignment with media plan &quickly pivot to support requests.
Manage significant budgets across campaigns
Collaborate with Category Management, Commercial Analytics, and E-commerce teams to understand the broader impact of media delivery on sales channels.
Continue to stress test defined KPIs and identify new indicators for commercial success.
Ensure inputs and results of Marketing Mix Model programs are addressed swiftly and accurately to inform planning as best as possible.