Senior Marketing Manager, Amazon Pharmacy

Amazon • Seattle, WA

11d

About The Position

Amazon is committed to building the world’s most customer-centric pharmacy. We value industry collaborations as we design a pharmacy experience that helps our shared customers save time, save money on their medications, and stay healthy. To support our growing industry partnerships and accelerate adoption of Amazon Pharmacy among consumers, we are hiring a Senior Marketing Manager. In this role, you will serve as the primary marketing lead for a defined group of strategic partners across pharmaceutical manufacturers, payers, and/or provider organizations. Day-to-day, you will be the main contact for our partners’ marketing executives, work with cross-functional external partners and internal Amazon Pharmacy teams to create and deliver partner co-marketing programs that reach new pharmacy customers, and develop B2B marketing campaigns that inspire and educate existing and potential partners about the benefits of choosing Amazon Pharmacy. A successful candidate will be able to assess and prioritize requests and opportunities, lead with strategy but equally enjoy delivering results, be very comfortable with ambiguity, and use data to evaluate and optimize marketing plans and campaign results.

Requirements

• 6+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building, executing and scaling cross-functional marketing programs
• Experience leading go-to-market for consumer software or hardware product launches
• Experience with customer segmentation, profiling, and targeting
• Experience using any of SQL or other analytical tools for conducting data analysis

Nice To Haves

• MBA
• Healthcare industry marketing experience including B2B and DTC audiences and campaigns
• Previous experience in growing partnered programs
• Understanding of laws and regulations related to the marketing of regulated pharmaceutical products

Responsibilities

• Cultivate relationships and earn trust with partner marketing teams to launch and build joint marketing programs that expand awareness and choice of Amazon Pharmacy
• Work collaboratively and effectively across a large and diverse marketing organization including centralized Performance and Brand teams essential for your programs’ and products’ success
• Execute cross-functionally to build sales support tools, content, and outbound marketing campaigns to increase awareness, differentiation, and understanding of Amazon Pharmacy solutions for partners
• Partner closely with product and business development colleagues on go-to-market plans and contribute to shaping new products and service offerings
• Rapidly scale partner marketing through the development of marketing playbooks; maintaining a curiosity to invent and simplify programs in response to new data and opportunities
• Evaluate and determine marketing resource allocations based on strategy and data
• Build strong relationships across internal teams including business development, product, brand and content, growth, research, program design, account management, legal and other stakeholders

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 5,001-10,000 employees