Amazon Content Specialist

Gymreapers • Nampa, ID

10h • Onsite

About The Position

Gymreapers is looking for an Amazon Content Specialist to own and scale best-in-class marketplace content across our growing SKU catalog. This role sits at the intersection of creative, conversion, and marketplace strategy, ensuring every product detail page is optimized to win clicks, convert traffic, and dominate category rankings.
As SKU count expands and Amazon evolves toward richer content (A+, Premium A+, Brand Story, video), this role will be critical in building a repeatable, high-performance content engine.
You will work closely with the Design Director, Amazon Ops Manager, and Growth team to execute content that drives measurable revenue impact.
About Gymreapers:
At Gymreapers, we make gear with a purpose and focus on material integrity. You get high-quality lifting gear that’s made to outlast cheap look-a-likes.
We’re reengineering people’s workouts and improving the support needed to lift better, longer, and stronger. Improve performance, relieve pain, and add stability to your workout program with premium lifting belts, knee sleeves, wrist wraps, and more.
With our mantra, "NOTHING IS GIVEN," we embody a relentless pursuit of excellence, innovation, and community-building.

Requirements

• 2–5+ years in: Amazon content, ecommerce merchandising, or PDP optimization
• Strong understanding of: Amazon A+ Content & Brand Story
• Marketplace SEO fundamentals
• Conversion rate optimization (CRO)
• Experience working with: Designers and creative teams
• Product marketing or DTC brands

Responsibilities

• Amazon Listing Content Ownership
• Own end-to-end content execution across all Amazon listings: Titles, bullets, descriptions
• A+ Content (Standard + Premium)
• Brand Story modules
• Product videos (PDP + Sponsored Brands Video)
• Ensure all listings are: Conversion-optimized
• Keyword-aligned (in partnership with SEO/PPC)
• On-brand with Gymreapers’ identity
• A+ & Visual Content Development
• Build and iterate high-converting A+ templates across categories
• Brief and collaborate with design team on: Infographics
• Comparison charts
• Lifestyle imagery
• Educational modules
• Continuously test and refine: Layout structures
• Messaging hierarchy
• Feature/benefit framing
• Amazon Video Strategy
• Own roadmap for: PDP videos
• Sponsored Brand Videos
• Coordinate with creative team on: Hooks and scripts
• Product demos
• UGC-style content
• Optimize for: CTR (click-through rate)
• Conversion rate
• Scroll-stopping performance
• Content Optimization & Testing
• Run structured testing across listings: Main image variations (in partnership with Creative)
• A+ module variations
• Copy positioning (performance vs lifestyle vs authority)
• Analyze performance metrics: Conversion rate (CVR)
• Session percentage
• Revenue per session
• Feed insights back into: Creative briefs
• Product positioning
• Launch strategy
• New Product Launch Support
• Lead content execution for all new SKU launches: Listing creation
• A+ buildout
• Image/video asset coordination
• Ensure Day 1 retail readiness: Fully optimized PDP
• Competitive differentiation clearly communicated
• Cross-Functional Collaboration
• Work closely with: Creative Director → Brand alignment, asset quality, storytelling
• Amazon Ops Manager → Listing setup, keyword strategy, catalog health
• Growth/PPC team → Conversion insights + ad alignment
• Act as the bridge between creative and performance

Benefits

• Competitive Pay
• Company paid holidays
• Paid Time Off (PTO)
• Gymreapers on-site gym!
• Newly renovated HQ!
• 401(k) with up to a 4% employer match
• Life Flight Program, Voluntary
• Employee Assistance Program
• 50% Employee Discount
• 100% Employer Paid: Medical, Dental and Vision
• 100% Employer Paid Short-term and Long-term disability - Life Insurance for both employee and spouse/dependents
• Health Savings Account (HSA) employee option

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 11-50 employees