Amazon Content Manager

Paula's Choice Skincare • Seattle, WA

2d • $90,000 - $100,000 • Remote

About The Position

Paula’s Choice, a global skincare leader founded in 1995, empowers individuals to define beauty on their own terms through science-backed products. Our mission comes to life through four core values that guide our actions, decisions, and impact: Build Trust: We set the standard for skincare, transparency, and shared knowledge. Be Bold: We lead through innovation and by challenging the status quo. Act with Kindness: We operate with respect and care—for our customers, colleagues, and the planet. Create Community: We believe in the power of connection—whether educating customers, supporting each other, or giving back, we grow stronger together. Our team spans North America, Australia/New Zealand, Europe, and the broader APAC region, collaborating globally to drive innovation. We offer space to thrive—personally, professionally, and through our comprehensive benefits package designed to support your well-being at every stage: Generous paid time off, including time off to volunteer Learning and development resources to support personal and professional growth Wellness benefits like meditation app memberships, product discounts, and free samples of our amazing products Most roles are fully remote (roles that are required to be at our Seattle HQ can be found in the details section of this job post) Great location – for roles that are hybrid or fully onsite, we’re in the heart of Seattle’s beautiful International District Did we mention we’re a dog-friendly office? Our culture encourages continuous learning and is fueled by connection, curiosity, and cross-functional collaboration. Whether onsite, remote, or hybrid, we stay connected through shared initiatives that bring our teams together. If you’re inspired by transparency, driven to make an impact, and eager to help foster community—we’d love to have you join us. How you’ll have an impact at Paula’s Choice The Amazon Content Manager will be responsible for creating, optimizing, and managing all content across the Amazon platform to drive sales, enhance customer experience, and ensure brand consistency. The ideal candidate will have a deep understanding of Amazon’s ecosystem, including A+ content, product listings, reviews, and SEO best practices. They will work closely with the eCommerce team, marketing, and design departments to develop and execute a content strategy that supports both short-term sales goals and long-term brand growth.

Requirements

• 3-5 years of experience in e-commerce content management, preferably within the beauty/skincare industry and/or on Amazon.
• Bachelor’s degree in Business, Marketing, or a related field is preferred.
• Strong knowledge of Amazon Seller Central, Vendor Central, and Amazon Marketing Services (AMS).
• Expertise in Amazon SEO, including keyword research, A/B testing, and A9 algorithm optimization.
• Experience with Amazon Ads (PPC) and other Amazon marketing tools.
• Creative mindset with a focus on delivering high-quality, engaging content.
• Excellent problem-solving abilities and a proactive mindset.
• Excellent written and verbal communication skills with keen attention to detail.
• Strong project management skills and the ability to work effectively across cross-functional teams.
• Ability to analyze data and make data-driven decisions.

Nice To Haves

• Experience within the skincare, beauty, or consumer goods industry.
• Familiarity with additional e-commerce platforms (e.g. Walmart, Target, Shopify, TikTok Shop etc.).
• Knowledge of digital marketing tools such as Google Analytics, Amazon Ads, and other SEO/SEM platforms.
• Understanding of A/B testing, conversion optimization techniques, and sales funnel management

Responsibilities

• Amazon Product Listings Optimization: Manage and optimize product listings to ensure they are compelling, accurate, and SEO-optimized.
• Manage copywriting and editing processes to maintain high-quality product titles, bullet points, descriptions, and back-end keywords to maximize visibility and conversion rates.
• Ensure all product information, such as specifications, ingredients, benefits, and usage instructions, is consistent and accurate across markets.
• Collaborate and project manage with the design/brand team to create professional and engaging product images that meet Amazon’s guidelines.
• A+ Content Creation: Develop and implement A+ Content strategies to improve product detail pages, including creating enhanced brand content (EBC), lifestyle images, comparison charts, and videos.
• Ensure A+ content is aligned with the brand's voice, tone, and image while driving customer engagement and improving conversion rates.
• SEO and Keyword Strategy: With agency partnership, conduct in-depth keyword research to identify high-traffic and relevant keywords for each product category and incorporate them into listings.
• Utilize tools like Amazon Seller Central, Helium 10, Jungle Scout, and others to monitor keyword performance, search trends, and competitor analysis.
• Optimize product content for Amazon’s algorithm (A9) to improve organic search rankings.
• Amazon Brand Store Management: Manage and update the brand’s Amazon storefront, ensuring it reflects the latest product launches, premium template, promotions, and seasonal campaigns.
• Create and manage engaging banners, videos, and promotions to enhance brand presence and drive traffic/conversion to product pages.
• Product Launches: Collaborate with marketing and product teams to plan and execute successful product launches on Amazon.
• Ensure proper imagery, assets, videos, A+, and other launch content is tracked and delivered on-time to support the sales team/agency with best-in-class launch practices.
• Performance Analytics and Reporting: Monitor and analyze product listing performance, sales data, and customer feedback.
• Use A/B testing and data to continuously improve content and identify opportunities for growth, conversion, and customer satisfaction.
• Prepare monthly and quarterly reports to track testing KPIs such as organic sales growth, conversion rates, and customer reviews, to evolve best-in-class content strategy in real time.
• Collaborative Teamwork: Work closely with the eCommerce, Marketing, and Design teams to align content strategy, seasonal campaigns, and promotions.
• Collaborate with other team members to ensure that Amazon content is aligned with broader omnichannel strategies and brand guidelines.

Benefits

• Generous paid time off, including time off to volunteer
• Learning and development resources to support personal and professional growth
• Wellness benefits like meditation app memberships, product discounts, and free samples of our amazing products

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 51-100 employees