AI & Marketing Operations Manager

GoTu • Miami, FL

14d

About The Position

We're looking for an AI & Marketing Operations Manager who can own the technical backbone of GoTu's marketing function. You will architect, deploy, and maintain AI-powered workflows across demand generation, content, lifecycle, and analytics; working directly with the VP of Marketing to operationalize strategy at scale.
This is not a "prompt engineer" role. You will build real systems, agents, pipelines, integrations, and be accountable for their outputs.

Requirements

• 3–6 years in marketing operations, growth ops, or revenue operations
• Hands-on HubSpot power user (workflows, lists, sequences, reporting)
• Demonstrated experience building with AI tools: LLM APIs, vibe-coding platforms, or workflow automation (Make, n8n, Zapier)
• Strong analytical mindset; fluent in attribution modeling and funnel analysis
• Comfortable working across marketing, data, and product without a clear playbook
• Excellent written communication: you write clear specs, SOPs, and stakeholder updates

Responsibilities

• Manage and expand GoTu's internal AI teammate infrastructure, including routing logic, prompt maintenance, and performance monitoring
• Build and optimize marketing automation workflows in HubSpot, sequences, lead scoring, lifecycle stages, and cross-channel triggers for both dental offices and dental professionals
• Develop AI-powered content operations pipelines: from brief generation and SEO/AEO workflows to drafting, QA, and publishing automation
• Own the marketing data stack, maintaining clean attribution, UTM governance, and pipeline reporting across HubSpot, Snowflake, and Hex/Tableau
• Collaborate with demand gen on channel infrastructure: LinkedIn, Meta, Bing, job board integrations, and direct mail workflows
• Build and maintain current AI-native systems and AI engagement tools (conversational AI, onboarding flows)
• Support scraper pipelines and licensing data infrastructure that feed GTM targeting and ICP signal frameworks
• Document all systems, maintain SOPs, and enable the broader marketing team to operate autonomously within the systems you build

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed