AI Connect Content Marketing - Senior Manager

Verizon Communications • New York, NY

59d • Hybrid

About The Position

As the Senior Manager for AI Connect Content Marketing, you will oversee content and collateral creation for thought leadership that showcases Verizon's AI Connect capabilities and perspectives around AI, addressing content needs across the marketing funnel. Your primary responsibility will focus on the creation of new, differentiated content that will be executed as part of a global, integrated, multi-faceted AI Connect marketing campaign that drives awareness of Verizon's point of view, heritage, right to play and solution capabilities. You will develop collateral that meets the needs of two primary audiences: Global Enterprise (GE) and Public Sector (PS) segments to support our AI Connect growth ambitions, whilst also caring for vertical specific narratives, as priorities dictate. Content will manifest itself in many forms inclusive of whitepapers, briefs, presentations, infographics, videos, social etc, and should serve the needs of the different lines of business and stakeholders who are involved in the purchase of AI Connect and related enablement solutions. The Senior Manager for AI Connect Content Marketing will work with multiple stakeholders across the business to determine priorities and what content is created, inclusive of other Strategic and Product Messaging team members, Product Marketing, Product Management, Business Strategy and IMC. You will use your deep subject matter expertise and commercial acumen to inform and support campaign and content strategy development, based on what customers need and want to know and where there are gaps in their knowledge base. You will be adept at translating customer needs and wants into technology needs that map to Verizon Business solutions. As part of your content production responsibilities you will be responsible for writing detailed briefs to marketing agencies who produce campaign content. You will also use your expertise around AI Connect to write your own content which internal and external agency resources will support from a creative perspective. Work will be managed in collaboration with the Growth and Base Marketing campaigns teams and IMC. This ensures content is delivered on time and aligned with the overall campaign strategy for Verizon AI Connect, and other campaigns relevant to individual products within a customer's AI ecosystem. You will also help educate our Sales and supporting teams on Verizon's AI Connect thought leadership and capabilities. It is essential that we connect the dots from customers' AI objectives and emphasize how integral Verizon's network infrastructure and security solutions are to an organizations' AI ecosystem. You will need to be able to articulate why AI Connect and network and security technologies are essential to these AI ecosystems and the specific products and services we offer to meet those needs.

Requirements

• Bachelor's degree or four or more years of work experience.
• Six or more years of relevant experience required, demonstrated through one or a combination of work and/or military experience, or specialized training.
• Five or more years of experience in business marketing or a technology organization, with a focus on enterprise businesses.
• Excellent written communication skills, including experience developing and delivering executive-level content.

Nice To Haves

• Bachelor's degree in Marketing, Engineering or a related field.
• Business marketing experience for a technology organization is preferred.
• Strong knowledge of AI conceptually and the business outcomes it's driving.
• Demonstrates a sound technical understanding of high-level IT architectures, including the reliance of AI on network infrastructure and cybersecurity.
• Ability to distill complex technology terms and narratives into clear, concise, and well-articulated concepts for a less technical audience.
• Copywriting skills are a significant benefit.
• Capacity to manage multiple priorities and deadlines within a dynamic environment.
• Exceptional communication and collaboration skills, with the ability to cultivate strong relationships across highly matrixed teams and stakeholders.
• Excellent verbal communication skills.
• Strong attention to detail.
• A naturally inquisitive and creative mindset.
• Strong analytical skills and a demonstrated ability to derive insights and communicate findings effectively using quantitative data.
• Demonstrated ability to achieve results across all levels of an organization, irrespective of reporting structures.
• An established record of professional credibility and performance.

Responsibilities

• Create AI Connect Thought Leadership Content: Create - either by own hand, or with marketing agency support - persuasive thought leadership messaging and narratives that raises awareness to Verizon's AI Connect capabilities and point of view, improves Verizon's credibility and engages target audiences within specific customer segments, increasing their desire to learn more about Verizon's AI solutions.
• Campaign Strategy Alignment: Collaborate and align with AI Connect leads across marketing teams (Strategic and Product Messaging, Base and Growth Marketing, Product Marketing, Product Management) to ensure all individual work efforts form part of a cohesive and integrated AI Connect campaign strategy for Global Enterprise and Public Sector.
• AI Connect Subject Matter Expert: Become a "go-to" resource on the AI market, technology ecosystems that support AI and how Verizon AI Connect fits into that architecture. Understand the market, customer needs and the competitive landscape to help fuel the creation of differentiated AI Connect messaging and narratives that cut through market noise, drive engagement and new contact acquisition.
• Collaborate with Cross-Functional Teams: Partner with product marketing, segment marketing, and sales teams to ensure alignment and consistency of AI Connect messaging across all channels.
• Collaborate with the Sales team to: a) understand customer challenges and pain points; b) educate them on AI concepts and the AI Connect solution, Verizon's competitive advantage, capabilities, and new thought leadership content (in conjunction with L&C, Product, and other SME teams); and c) gather feedback on the effectiveness of launched content and campaigns.
• Measure and Optimize Content Effectiveness: Continuously track and analyze the performance of content created and their campaigns, utilizing data-driven insights to enhance results.
• Foster Collaboration and Innovation: Introduce new ideas with diplomacy and skill, effectively navigating the social system and adapting your approach as needed to achieve collective progress.
• Engage Leadership Proactively: Actively involve leadership to drive the business forward in a collaborative, adaptable, and positive manner that reflects the Verizon credo.

Benefits

• Our benefits are designed to help you move forward in your career, and in areas of your life outside of Verizon. From health and wellness benefit options including: medical, dental, vision, short and long term disability, basic life insurance, supplemental life insurance, AD&D insurance, identity theft protection, pet insurance and group home & auto insurance.
• We also offer a matched 401(k) savings plan, stock incentive programs, up to 8 company paid holidays per year and up to 6 personal days per year, paid parental leave, adoption assistance and tuition assistance, plus other incentives, we've got you covered with our award-winning total rewards package.
• Depending on the role, employees have the opportunity to receive compensation in the form of premium pay such as overtime, shift differential, holiday pay, allowances, etc.
• Newly hired employees receive up to 15 days of vacation per year, which grows with additional service.
• For part-timers, your coverage will vary as you may be eligible for some of these benefits depending on your individual circumstances.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Telecommunications
• Number of Employees: 5,001-10,000 employees