Agricultural Market Executive

F&M Bank•Harrisonburg, VA

14d

About The Position

The Agricultural Market Executive serves as the primary business leader for the agriculture market across F&M Bank's footprint, accountable for executing the Bank’s agricultural commercial banking strategy, developing high-performing teams, and fostering deep client relationships aligned with the Bank’s mission and values. This role provides leadership and oversight to Agricultural Commercial Relationship Managers (CRMs) driving profitable loan and deposit growth while maintaining strong credit quality, regulatory compliance, and community presence.

Requirements

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.
Knowledge of commercial banking operations preferred.
Knowledge of local market and commitment to community involvement.
Possess effective interpersonal skills.
Proficient organizational skills with ability to function in a flexible work environment.
Proficient PC skills to include MS Office software.
Strong problem-solving and decision-making skills to effectively resolve customer and employee issues.
Excellent relationship management and business development skills.
Ability to lead, supervise, and coach others.
Ability to meet sales/referral goals and objectives.
Ability to communicate effectively orally and/or in writing.
Ability to prioritize and meet deadlines.
Ability to work/interact with a diverse group of individuals.
Bachelor’s degree in business, Finance, Accounting, or related field preferred.
Minimum of 10 years’ banking experience preferred in Retail, Small Business, Commercial, and/or Wealth or other related experience or equivalent combination of education and experience.
Current driver’s license to travel to other bank branch locations and other bank-related travel.

Responsibilities

Strategic Market Leadership
Executes the market business plan, including loan growth, deposit generation, fee income, and profitability targets.
Monitors market conditions, competitive landscape, and economic trends to identify growth opportunities and risks.
Serves as the face of the Bank in the local market, strengthening community, civic, and business relationships.
Collaborates with executive leadership to align market initiatives with overall Bank strategy.
Customer Relationship Management
Oversees relationship management for commercial customers, ensuring exceptional service and retention.
Partners with bankers to deepen client relationships and deliver tailored financial solutions.
Supports CRMs in developing new business, expanding existing relationships, and delivering high-quality client experience.
Participates in calling efforts on key or complex relationships and prospects.
Reinforces a relationship-based banking approach that emphasizes understanding client needs and providing tailored financial solutions.
Community Engagement
Represents Farmers & Merchants Bank in civic, business, and community functions.
Builds and maintains a strong network of centers of influence to generate referrals and expands market reach.
Recruits key community leaders to serve on a local advisory board.
Leadership & Coaching
Leads, mentors, and develops CRMS to achieve performance goals.
Establishes clear performance expectations and provides ongoing coaching, feedback, and performance evaluations within Bank’s guidelines.
Carries out supervisory responsibilities in accordance with the organization's policies and applicable laws to include recruitment and hiring, coordinating training for new hires, assigning and directing managers as needed, appraising performance, rewarding and disciplining employees, addressing complaints and resolving problems. Partners with Human Resources Department.