Aggregator/ Preformance Marketer

Arrow Electronics Inc,•Alpharetta, GA

33d•Hybrid

About The Position

We believe that data-enabled digital capabilities and customer experiences, data-driven decisions, and predictive commercial insights, are all essential to achieving customer value and business growth at scale. The Digital organization drives this at Arrow by creating scalable, innovative, value-creating digital strategies, capabilities, and operations for the Global Components business. The Aggregator Marketer is responsible for strategizing and executing marketing campaigns across aggregator channels to drive visibility, traffic, and conversions. This role requires an individual who can develop data-driven strategies for metasearch and comparison platforms while efficiently managing marketing spend. The ideal candidate will have expertise in aggregator platform mechanics, bid management, campaign optimization, and performance analysis. They will work collaboratively with cross-functional teams to ensure alignment with broader marketing objectives and continuously improve campaign effectiveness through data analysis and strategic adjustments. If you're passionate about aggregator marketing and leveraging data to drive continuous campaign improvement while maximizing return on ad spend, this is the role for you!

Requirements

5+ years of experience in digital marketing with demonstrated success in aggregator or metasearch campaign management
Understanding of different pricing models (CPC, CPA, hybrid) and their applications across platforms
Experience with major aggregator platforms and their unique requirements and audience behaviors
Knowledge of omnichannel marketing perspective and integration of aggregator strategies
Understanding of aggregator payment models and their impact on marketing strategy
Strong analytical skills with the ability to optimize listings and campaign performance
Experience developing bidding and pricing strategies across multiple platforms
Proven ability to leverage performance data to refine marketing strategies
Experience with campaign management automation and performance tracking
Understanding of the differences between aggregator platforms and direct booking channels

Nice To Haves

Experience identifying high-intent audiences on aggregator platforms to improve conversion rates
Understanding of upsell and cross-sell opportunities within aggregator platforms
Knowledge of platform-specific algorithm changes and their impact on campaign performance
Experience implementing targeted campaigns across regional & international markets
Experience with remarketing strategies to capture users who have abandoned the conversion process
Experience with aggregator management solutions and their implementation
Demonstrated ability to adapt campaigns in real-time based on performance data
Experience analyzing total cost of ownership across different aggregator platforms and pricing models

Responsibilities

Develop comprehensive strategies for aggregator platforms, selecting channels that best fit the business in terms of target markets, costs, and conversion potential
Deploy cost-effective, scalable campaigns in the competitive aggregator space
Craft engaging visuals and copy for aggregator listings that appeal to your target audience
Compete for higher placement in search results to maximize click volume and visibility
Develop a well-thought-out bidding strategy aligning with your target audience's behavior and seasonal trends
Optimize the number of direct conversions and potentially grow percentage of the overall channel mix through strategic positioning
Implement a strategic, data-informed approach to make aggregator engines a powerful distribution channel
Set bid limits and allocate resources strategically to ensure cost-effective campaigns
Optimize bid strategies based on market conditions and competitive landscape
Track and analyze performance across different aggregator models including PPC, CPA, and other available options
Monitor platform-specific metrics and performance benchmarks to identify optimization opportunities
Understand the complex digital journey and optimize aggregator efforts within the holistic digital landscape
Focus on conversion rate as the key measurement of success, optimizing campaigns accordingly
Analyze competitor listings and strategies to improve positioning and differentiation
Ensure rate parity across your direct channels and third-party listings to maximize conversion potential
Launch omnichannel campaigns to gain greater balance in the online booking equation
Use analytics to make data-driven decisions for building an effective marketing and distribution strategy
Monitor key metrics such as click-through rates, conversion rates, and return on ad spend in real-time