Agentic Commerce Senior Manager | GEO & Search

Accenture•Chicago, IL

About The Position

We Are Accenture Song accelerates growth and value for our clients through sustained customer relevance. Our capabilities span ideation to execution: growth, product and experience design; technology and experience platforms; creative, media and marketing strategy; and campaign, content and channel orchestration. With strong client relationships and deep industry expertise, we help our clients operate at the speed of life through the unlimited potential of imagination, technology and intelligence. Visit us at: www.accenture.com/song Overview We are seeking a Senior Manager to help lead the design and delivery of generative engine optimization and digital ecosystem transformation programs. This role sits directly below the Managing Director / Partner and will be responsible for translating strategic vision into actionable programs that modernize how our clients prepare, structure, and distribute content and optimize technology to improve AI Search and emerging AI-driven ecosystems. As customer discovery rapidly shifts from traditional search engines to AI-driven experiences, conversational interfaces, and generative platforms, organizations must rethink how their brands are surfaced, interpreted, and recommended. This GEO Leader will play a critical role in helping clients navigate this transformation by leading key workstreams across generative search optimization, content and entity strategy, technical SEO alignment, and AI visibility measurement. You will lead cross-functional efforts spanning SEO, content, PR, analytics, and development to drive scalable improvements in how brands appear within LLM-powered environments such as ChatGPT and Perplexity. The ideal candidate combines deep expertise in organic search, technical optimization, and content strategy with a strong understanding of how AI systems evaluate, cite, and recommend information. This role requires both strategic thinking and hands-on execution to improve brand authority, increase share of voice in generative results, and establish repeatable frameworks for optimizing performance in an evolving AI-first discovery landscape.

Requirements

10+ years of experience in consulting, digital strategy, or technology strategy: Experience in GEO and Search
Experience working on digital transformation, customer experience, or platform-related initiatives
Strong understanding of digital platforms, partner ecosystems, and API-based integrations.
Experience with AI-driven customer experiences, conversational interfaces, or emerging digital ecosystem trends
Understanding of digital marketing, content strategy, or product experience optimization
Experience collaborating with engineering leadership to prioritize AI-readiness initiatives on technical roadmaps
Proven ability to lead complex programs and manage cross-functional teams

Nice To Haves

Bachelor’s degree in Business, Computer Science, Engineering, or a related field.
Proven ability to lead complex programs and manage cross-functional teams.
Excellent communication and stakeholder management skills with the ability to influence senior client leaders.
Experience developing strategic roadmaps and translating them into actionable delivery plans.
Passion for innovation and shaping the future of Consumer Goods & Retail.
Comfortable with travel.

Responsibilities

GEO Strategy & Performance Management Own and manage GEO performance across multiple clients, ensuring visibility growth in AI-driven search experiences (ChatGPT, Perplexity, etc.)
Build and execute GEO roadmaps aligned to brand and business goals, including short-term wins and long-term authority building
Develop repeatable testing frameworks to evaluate what impacts LLM visibility, citations, and brand inclusion
Optimization & Implementation Identify and implement opportunities to improve AI discoverability through: Structured content improvements (clarity, depth, formatting, FAQs) Technical SEO alignment (crawlability, indexing, internal linking, canonicals) Schema/structured data recommendations where applicable Entity optimization (brand/people/products/topic alignment)
Collaborate with content strategists and writers to create LLM-friendly, citation-worthy content
Audit client sites and digital ecosystems to uncover gaps impacting generative performance
Reporting, Insights & Measurement Track and report on GEO success metrics such as: LLM citations and brand mention frequency Share of voice in generative results Prompt/query visibility coverage Sentiment and recommendation trends
Translate findings into actionable insights for clients and internal teams
Create executive-friendly dashboards and summaries that communicate GEO wins and next steps clearly
Cross-Functional Collaboration Partner with SEO, PR, content, analytics, and development teams to align GEO efforts across channels
Support integrated campaigns where SEO + PR + content + technical improvements influence AI visibility
Educate stakeholders on evolving generative search behavior and optimization best practices
Experimentation & Industry Monitoring Stay current on emerging trends in: Generative search and AI discovery Algorithm shifts in Google and LLM products New tools, platforms, and measurement capabilities
Run ongoing GEO tests and share learnings as internal best practices
Client Engagement & Program Leadership Serve as a key client-facing leader responsible for delivering complex transformation programs.
Manage multi-disciplinary teams across strategy, technology, design, and analytics.
Lead client workshops, working sessions, and executive updates.
Translate complex technical and strategic concepts into clear recommendations for senior client stakeholders.
Ensure delivery excellence across large transformation engagements.
Innovation & Capability Development Help shape the evolution of Accenture’s capabilities at the intersection of Consumer Goods & Retail, AI, and digital ecosystems.
Identify emerging technologies and trends impacting customer experiences and distribution models.
Contribute to internal thought leadership on digital transformation and agentic commerce.
Collaborate across Accenture Song, Technology, and Strategy teams to develop new capabilities and offerings.

Benefits

Accenture offers a market competitive suite of benefits including medical, dental, vision, life, and long-term disability coverage, a 401(k) plan, bonus opportunities, paid holidays, and paid time off.

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