Agency Marketing Manager

LinkedInNew York, NY
3d$100,000 - $156,000Hybrid

About The Position

This role will be based in New York City. At LinkedIn, our approach to flexible work is centered on trust and optimized for culture, connection, clarity, and the evolving needs of our business. The work location of this role is hybrid, meaning it will be performed both from home and from a LinkedIn office on select days, as determined by the business needs of the team. At LinkedIn Marketing Solutions, marketing means business. We help B2B marketers grow their brands, generate demand, and prove ROI, all on the world’s most trusted platform. Within LMS, the Agency Marketing team ensures that agencies have the insights, tools, and support they need to thrive, both for their clients and themselves. We’re looking for an Agency Marketing Manager to support LinkedIn’s agency marketing strategy, with a focus on our largest and most strategic agency relationships. This role is built for someone who understands how agencies operate and brings strong marketing fundamentals alongside the ability to run programs with operational rigor. You’ll input into audience strategy, contribute to messaging and channel decisions, and execute campaigns, while applying structure, process, and discipline to keep initiatives moving forward across teams. You’ll partner closely with Agency Sales, Product Marketing, Growth Marketing,and Integrated Marketing to drive agency engagement and adoption of LinkedIn Marketing Solutions. This role requires comfort operating at two altitudes: bringing structure, process, and operational rigor to scaled marketing program execution,, while also applying strong marketing fundamentals to deliver high-impact, relationship-driven experiences for top agency partners.

Requirements

  • BS/BA Degree or equivalent experience
  • 4+ years of experience in marketing, program management, or related roles with demonstrated impact on engagement, adoption, or business outcomes
  • 2+ years of experience working with or marketing to media or advertising agencies, with an understanding of agency operating models

Nice To Haves

  • Strong program and project management skills, with the ability to manage multiple workstreams simultaneously
  • Experience partnering with sales and marketing teams in a highly matrixed environment
  • Proven ability to execute campaigns and programs with measurable impact
  • Skilled communicator able to tailor messaging for senior agency stakeholders and internal teams
  • Agency Marketing Strategy
  • Program & Project Management
  • Agility and Resilience

Responsibilities

  • Agency Marketing Strategy & Campaign Execution Develop & execute programs tailored to agency segments, roles, and business objectives
  • Execute agency-focused marketing campaigns across channels
  • Contribute to messaging, positioning, and value narratives that resonate with agency decision-makers
  • Define, track, and report on KPIs across agency marketing programs (e.g., engagement, conversion, adoption)
  • Program Ownership & Operational Management Own end-to-end execution of managed agency marketing programs, from strategy through launch, measurement, and iteration
  • Translate agency marketing priorities into clear project plans, timelines, milestones, and ownership across multiple workstreams
  • Design and manage tiered programs that balance broad reach with deeper, high-touch engagement for priority agency partners
  • Manage dependencies across Sales, Marketing, and cross-functional teams to ensure programs launch on time and at quality
  • Sales Enablement & Strategic Agency Partnership Collaborate closely with Agency Sales to develop marketing materials and enablement aligned to LMS priorities
  • Ensure sellers have clarity on active programs, target agencies, and how to activate them effectively
  • Cross-Functional Coordination & Communication Drive clarity through strong communication, documentation, and proactive stakeholder management
  • Foster a culture of shared ownership and collaboration across LMS Marketing, Sales, and cross-functional partners
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