Agency Content Marketing Manager

Meta • New York, NY

403d • $74,006 - $113,000

About The Position

The Agency Content Marketing Manager at Meta is responsible for leading the strategy and execution of marketing content aimed at large agencies. This role focuses on educating and empowering agencies to drive growth for their clients by developing effective marketing materials that promote Meta's advertising solutions across various digital channels.

Requirements

• 2+ years of experience within content/digital marketing, brand management, partner marketing, content strategy or a related field
• Experience with online advertising industry and/or agencies
• Experience creating content for paid online media
• Experience copywriting for different online mediums
• Experience working in a highly cross-functional, global organization
• Experience thinking strategically through complex marketing projects, and translating complex concepts into easy to understand ideas

Nice To Haves

• BA/BS degree
• Experience creating marketing strategies for global audiences
• Experience with advertising goals, challenges and needs
• Analytical and problem-solving experience, and experience adapting marketing materials based on data and insights
• Experience effectively collaborating with multiple cross-functional partners and prioritizing work against goals and deadlines
• Project management and communication experience
• Experience using Meta Business products (advertising objectives and ad types, mobile-friendly creative, Meta Pixel, etc.)
• Experience with lifecycle marketing, including acquiring new customers, retaining or upselling existing customers, and driving key actions through marketing collateral
• Start-up experience

Responsibilities

• Create content for scaled marketing efforts to drive adoption of Meta's advertising solutions
• Evaluate audience and product insights to craft compelling go-to-market initiatives across scaled channels
• Identify effective marketing strategies and customer journeys based on specific acquisition, adoption or retention goals
• Partner with growth marketing and product marketing teams to identify, prioritize and develop consistent positioning and messaging
• Produce agency-centric content that educates businesses and inspires them to act
• Ensure content is effective and consistent across channels including emails, ads, web pages, videos and more
• Work with copywriters, designers and web developers to build effective marketing content
• Measure campaign initiatives and understand what makes content successful to iterate on those learnings
• Support team on key tentpole events

Benefits

• $35.58/hour to $113,000/year + bonus + equity + benefits
• Individual compensation is determined by skills, qualifications, experience, and location
• Meta offers various benefits including health insurance, retirement plans, and professional development opportunities.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Web Search Portals, Libraries, Archives, and Other Information Services
• Education Level: Bachelor's degree