Affiliate Marketing Manager
About The Position
The Affiliate Marketing Manager at Patagonia will lead the growth and evolution of our affiliate marketing program to drive revenue, brand awareness, and customer engagement. As part of the Acquisition Marketing team, this individual will be developing a roadmap for the affiliate channel that aligns with broader business and storytelling moments. The ideal candidate for this role has a deep knowledge of the diverse affiliate marketing ecosystem and strategies, understands the interplay of paid digital marketing channels, and is passionate about facilitating relationships with brand and values-aligned partners to grow our customer base.
Requirements
- 3+ years managing affiliate programs in-house or agency.
- Expertise in commission models and incentive structures.
- Hands-on experience with affiliate platforms (Impact preferred).
- Proficiency in web analytics tools such as Google Analytics 4, UTM tracking, and data visualization for actionable insights.
Nice To Haves
- Working knowledge of HTML and email design tools is a plus.
Responsibilities
- Channel planning, strategy: Develop a strategic roadmap to grow the affiliate channel’s impact, aligning with Patagonia’s purpose-driven goals and seasonal storytelling priorities.
- Terms and deal negotiations: Negotiate and manage affiliate terms, commissions, and incentive structures to optimize revenue and brand impact.
- Recruitment and ongoing communications: Identify and recruit high-quality affiliate partners who share our values and reach relevant audiences. Serve as the primary liaison for affiliate partners—overseeing recruitment, communications, newsletters, and product requests.
- Asset and content management: Collaborate with Brand and GTM teams to secure creative assets that support seasonal campaigns and eCommerce objectives. Partner with PR to seed products with key affiliates and measure performance impact.
- Forecasting and reporting: Forecast, monitor, and report KPIs across the funnel (Visits, CAC, CVR, commission rate, ROAS + brand lift/sentiment). Infuse incrementality testing into roadmaps to inform iCPO and iROAS and adjust strategies accordingly.
- Endemic partnership collaboration: Contribute to endemic placement planning and own select campaign strategies in partnership with internal teams and agencies.
Benefits
- Patagonia offers a comprehensive benefits package, including medical, dental, vision, retirement and leave of absence plans. Benefit plans may vary slightly depending on the nature of your employment.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
Number of Employees
5,001-10,000 employees
