Manager, Affiliate Marketing

HelloFresh • New York, NY

1d

About The Position

We are hiring a Manager, Affiliate Marketing to join our Growth Marketing team. In this role, you will support the Strategy and Operations of the Affiliate Marketing programs for HelloFresh, Factor, Green Chef, and Everyplate. Your goal will be to manage & optimize existing relationships as well as recruit and develop new partners that will drive high-quality traffic that accelerates profitable revenue growth. You will also develop & execute efficient communication with partners & stakeholders as well as managing account operations.

Requirements

• Bachelor’s degree in Business, Marketing, or a related field.
• 4 - 6 years of experience in e-commerce, online / performance marketing / affiliate marketing or partnership management
• Excellent communication skills with a sharp attention to detail and organization
• Proficiency in the Microsoft Office Suite, Google platforms
• Experience working in affiliate marketing platforms preferred (ex: impact, Commission Junction).
• Experience with marketing analytics tools (Tableau) and knowledge of key marketing metrics (ex: CAC, CLV, PPC, CPA, and CPM, etc.)
• A team player and eager to be part of a rapidly growing company in a competitive vertical

Responsibilities

• Work closely with the GM Teams, assisting in management of all partnerships to successfully drive profitable growth for the HelloFresh group (multiple brands).
• Ensure Affiliate Operational effectiveness. You are responsible for operational processes running smoothly and efficiently while coordinating with multiple stakeholders and partners.
• Support and manage the day-to-day operations of multiple active partners including managing content & messaging updates, deployment of creative assets and tracking links, etc. while ensuring program details are accurate and up to date
• Use a Data Driven approach to account management, closely monitoring brand and partner performance using various internal and external dashboards. Analyze data to find opportunities, trends and escalate any potential red flags. Track campaign and channel performance, identify key campaign learnings and quantifiable business opportunities to improve existing campaigns
• Identify, recruit and activate new publishers who can provide additional reach. Optimize existing relationships to drive high-quality traffic that accelerates revenue growth
• Develop relationships with current and new affiliate partners at the appropriate level via email and on calls. Act as key point of contact with external partners and vendors, establishing and maintaining these relationships on behalf of HelloFresh
• Responds to affiliates' inquiries, troubleshoots issues and engages affiliates with the goal to activate or optimize relationships.

Benefits

• Competitive salary, 401k with company match that vests immediately upon participation, and company equity plan based on role
• Generous PTO, including sabbatical, and parental leave of up to 16 weeks
• Comprehensive health and wellness benefits with options at $0 monthly, effective first day of employment
• Tuition reimbursement for continuing education (upon 2 years of service)
• Up to 85% discount on subscriptions to HelloFresh meal plans (HelloFresh, Green Chef, Everyplate, and Factor_)
• Access to Employee Resource Groups that are open to all employees, including those pertaining to BIPOC, women, veterans, parents, and LGBTQ+
• Inclusive, collaborative, and dynamic work environment within a fast-paced, mission-driven company that is disrupting the traditional food supply chain

What This Job Offers

• Job Type: Full-time
• Career Level: Manager