AEO Specialist

ProfoundNew York City, NY
10d$120,000 - $150,000Onsite

About The Position

Profound is an NYC-based AI startup helping brands measure and improve their visibility in AI platforms such as ChatGPT. We partner with some of the biggest brands and marketing agencies, including companies like MongoDB, Indeed, Mercury, DocuSign, Zapier, Ramp, Rho, Golin, Workable, Mejuri, Eight Sleep, G2, US Bank, Chime, and Clay. We recently raised a $35 million Series B funding round led by Sequoia Capital , with continued backing from venture capital firms Kleiner Perkins, Khosla Ventures, Saga VC, and South Park Commons, as well as angel investors including Guillermo Rauch (Vercel) and Andrew Karam (Applovin). Learn more at tryprofound.com . Profound is on a mission to help companies understand and control their AI presence. As AI models become the new entry point for discovery, brands need to know how they’re represented and how to influence it. We’re hiring a hungry AEO Specialist to help us deepen our own AI visibility and turn those learnings into playbooks for our customers. This is the dream role for someone who wants to be on the forefront of this industry and have the keys to our internal Profound account, working every day to make sure we are the most visible brand in AI search. You’re not starting from scratch either, we have tons of learnings, data, and systems in place to help make you successful.

Requirements

  • Early in your career (1–3 years) with a strong interest in search, content, or growth
  • A fast executor who likes running scrappy tests and learning by doing
  • Clear writer who can turn ideas into crisp, useful content
  • Energized by ambiguity and motivated by seeing your work directly impact metrics
  • Curious about how AI is reshaping discovery—and excited to help build the playbooks before the rest of the world catches up
  • Comfortable taking ownership and iterating quickly in a fast-paced environment

Responsibilities

  • Run and optimize Profound’s internal AEO program, tracking how models surface us and identifying opportunities to improve
  • Experiment aggressively across AI search surfaces: entity work, structured content, on-site updates, prompt-based tactics, and more
  • Produce both short- and long-form content designed for how people search in an AI-first world
  • Turn internal experiments and wins into external-facing playbooks, case studies, and tactical customer content
  • Partner with marketing and product on landing pages, on-site content, and broader visibility work
  • Monitor key shifts in the AI search ecosystem and quickly translate them into actionable insights for the team
  • Partner with our customer success teams to translate our internal wins into broader insights for our customers.
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