Advocacy Lead - RTD

E. & J. Gallo Winery • Dallas, TX

17d • Remote

About The Position

At Gallo, we believe in building brands that inspire connections, spark curiosity, and create memorable experiences. We’re seeking a dynamic leader to guide our On-Premise efforts through a partnered team of Agency Brand Specialists (Activation to Impact – A2I). In this role, you’ll lead a strategically placed team whose mission is to increase visibility, loyalty, and trial opportunities for our Ready-to-Drink (RTD) brands across bars, restaurants, and other on-trade venues. You’ll collaborate closely with our sales organization, agency partners, and hospitality professionals—mentoring Brand Specialists to deliver compelling stories, equip them with the tools they need, and ensure they have the specialized brand knowledge to build strong relationships with gatekeepers, bartenders, and consumers. Your leadership will drive availability, visibility, advocacy, and promotion in the market, while monitoring trends and reporting actionable insights to senior leadership. This position offers the opportunity to shape strategy, oversee KPI performance, guide budget and programming decisions, and create innovative experiences that resonate with our audiences. You’ll also work alongside our Mixology and Beverage Development teams to inspire creative product usage, represent Gallo at key events, and foster strategic local partnerships that strengthen our brand presence. We’re looking for a collaborative and forward-thinking professional who thrives in fast-paced environments, values inclusivity, and can build trust across diverse teams and stakeholders. You’ll serve as a coach, mentor, and consultant—championing our portfolio while supporting career growth for your team. The role requires travel approximately 50% of the time to connect with markets and ensure alignment across regions.

Requirements

• Bachelor’s Degree plus 5 years of Spirits, Luxury Brand sales, Hospitality, Culinary, Bartender/mixology, Supplier/Wholesaler, Ambassador or Tasting Room experience reflecting increasing levels of responsibility; OR Bachelor’s degree plus 4 years of Gallo marketing spirits experience reflecting increasing levels of responsibility; OR High school Diploma or State-issued equivalency certificate plus 9 years of Spirits, Luxury Brand Sales, Hospitality, Culinary, Bartender/mixology, Supplier/Wholesaler, Ambassador or Tasting Room experience reflecting increasing levels of responsibility.
• Experience managing agencies.
• Experience with developing and implementing a brand marketing programming and education.
• Experience with owned social media and networks.
• Experience with Event or Hospitality Management.
• Required to travel up to 50% of the time; required to travel via airplane or automobile.
• Required to lift and move product weighing up to 45 lbs.
• Required to employ an alternative work schedule to include weekends and evenings.
• Required to be 21 years of age or older.
• Required to travel to company offices, sites, and/or meeting locations for onboarding, training, meetings, and events for development, department needs, and business delivery up to 5% of the time, with or without reasonable accommodation. This may be in addition to travel requirements, if applicable, as listed in this job description.
• Required to be 18 years or older. This may be in addition to other age requirements, if applicable, as listed in this job description.

Nice To Haves

• Bachelor’s Degree plus 7 years of Spirits, Luxury Brand Sales, Hospitality, Culinary, Bartender/mixology, Supplier/Wholesaler, Agency Ambassador or Tasting Room experience reflecting increasing levels of responsibility; OR High School diploma or State-issued equivalency certificate plus 11 years of Spirits, Luxury Brand Sales, Hospitality, Culinary, Bartender/mixology, Supplier/Wholesaler, Agency Ambassador or Tasting Room experience reflecting increasing levels of responsibility.
• Luxury brand experience, preferably focused on spirits.
• Experience working with Distributors.
• Experience putting together beverage programs or cocktail menus.
• Strong knowledge of spirits industry.
• Prior retail or on-premise spirits sales experience.
• Strong leadership skills.
• Excellent presentation skills.
• Skilled storyteller.
• Strong problem solving and motivational skills.
• Experience reading, analyzing, and interpreting general business periodicals, professional journals, technical procedures, or governmental regulations.
• Experience writing reports, business correspondence, and procedure manuals.
• Experience effectively presenting information and responding to questions from groups of managers, clients, customers, and the general public.
• Skilled in the use of MS Word, Excel and PowerPoint.
• Experience training and developing junior level brand marketers in executing brand and organizational objectives.
• Experience managing business operations and leveraging basic finance and accounting principles.
• Experience responding to common inquiries or complaints from customers, regulatory agencies or members of the business community.
• Experience defining problems, collecting data, establishing facts, and drawing valid conclusions.

Benefits

• We are committed to providing competitive compensation, perks, and a culture that supports your well-being.
• Benefits depend on your work category and may include medical and dental coverage, 401k plans, profit sharing, pet insurance, company holidays, access to an employee wine shop, and more!

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level