Advisor, Product Marketing

TransUnion•Greenwood Village, CO

3d•Hybrid

About The Position

The Product Marketing team drives adoption of TransUnion’s global solutions through strong, scalable go-to-market strategies that position TU as a trusted partner, innovator, and thought leader. Sitting at the intersection of product, marketing, training, and sales, the team plays a critical role in enabling revenue growth for Credit Risk—one of TransUnion’s core businesses. This role reports to the Senior Director of Product Marketing for Global Credit Risk Solutions and is a hybrid position, requiring a minimum of two days per week in a TU office location. This is a hybrid position and involves regular performance of job responsibilities virtually as well as in-person at an assigned TU office location for a minimum of two days a week.

Requirements

7+ years of product marketing or related B2B go-to-market experience, or equivalent experience leading complex enterprise GTM initiatives, leveraging data-driven or regulated products.
Demonstrated success developing high-impact sales enablement content and programs that improve seller effectiveness and customer adoption.
Proven ability to lead cross-functional initiatives independently, navigate ambiguity, and make sound strategic decisions without complete information.
Experience operating in fast-paced, agile environments with a strong bias toward execution and outcomes.
Industry experience in financial services, , insurance, or credit risk is preferred, but depth in complex B2B solution marketing is essential.
Content creation, collaboration, and distribution tools used to develop and manage go-to-market assets.
Analytics or reporting tools used to track adoption, performance, and effectiveness of GTM programs.

Nice To Haves

Exposure to credit risk solutions or alternative data, including short-term lending
B2C product marketing experience that can be effectively translated into enterprise B2B environments.
Comfort creating net-new product marketing content, frameworks, and narratives rather than iterating on legacy materials.
Excellent communication and public speaking skills
Solid communication skills across all levels of the organization

Responsibilities

Own and execute end-to-end go-to-market strategy for Credit Risk solutions with responsibility for driving awareness and adoption of these products
Develop and maintain clear product positioning and messaging that equips sellers to differentiate competitively and resonates with buyers’ and users’ needs.
Partner closely with Sales, Product, Marketing, and Verticals to deliver enablement assets such as playbooks, trainings, and launch materials that drive market readiness and adoption.
Conduct ongoing competitive intelligence, market research, and rapid response to competitor activity to inform positioning and sales strategy.
Capture and synthesize voice-of-customer insights, including win/loss analysis, to continuously refine go-to-market approach and inform product and marketing decisions.
Operate independently in an ambiguous, fast-paced environment—creating structure, clarity, and momentum for your products.
Collaborate with global stakeholders across regions and time zones to support product launches and solution adoption as needed.

Benefits

Enjoy day-one eligibility for medical, dental, and vision coverage, plus supplemental plan options.
Spousal, domestic partner, and other eligible dependent coverage is available on select plans.
Choose tax‑advantaged HSA and FSA accounts to make everyday care more affordable.
We’ve got your back with company‑paid basic life and AD&D, optional voluntary life and AD&D for you and your family, and short‑ and long‑term disability.
You can also opt into a legal plan, pet insurance, and travel accident coverage.
From adoption assistance and fertility planning coverage to caregiver support, we’re here for every chapter.
Access Dependent Care FSA for possibility of an employer match, a complimentary Care@Work membership, and up to 12 weeks of paid parental leave with eligibility for a thoughtful, gradual return.
Build toward what’s next with our 401(k) with employer match and Employee Stock Purchase Plan (ESPP).
Tap financial wellness resources, career coaching, and optional long‑term care insurance to plan confidently.
Grow and recharge with tuition reimbursement, flexible time off for exempt employees or paid time off for nonexempt employees, up to 12 paid holidays per year, commuter benefits, employee discounts, charitable gift matching, and paid volunteer time off, plus corporate volunteer events that make it easy to give back.
Access 24/7 support including professional therapy, coaching, and emotional well‑being programs alongside guided meditation and resources that support physical, mental, social, and financial wellness.