Advisor, High Value Pipeline Audience Strategy (P3)

Save the Children 2022 • Fairfield, CT

1d • $74,800 - $102,600 • Hybrid

About The Position

As the Advisor, High Value Pipeline Audience Strategy, you’ll be integral to our work in helping vulnerable children achieve a brighter future. You will develop and optimize strategies to engage and upgrade high‑value mass‑market donors and high‑dollar sustainers as part of Save the Children’s broader audience retention efforts. This role will focus on audience and segment development, insights, and experience design with the objective to increase donor lifetime value, loyalty, and engagement. As part of a newly formed Audience Strategy team, and reporting to the Senior Director Audience Strategy, the strategist will play a key role in shaping integrated donor development strategies and optimizing donor journeys. In alignment with Save the Children’s ambition to grow private revenue, this role will help build the pipeline to higher levels of giving by designing targeted strategies that deepen donor engagement and accelerate upgrade potential.

Requirements

• Minimum of a bachelor’s degree or equivalent experience, plus at least 5 years of relevant experience
• Proven expertise in donor or customer segmentation and audience development
• Strong analytical skills and ability to translate insights into actionable strategies
• Excellent collaboration and communication skills across cross-functional teams
• Professional proficiency in MS Office suite
• Professional proficiency in spoken and written English

Nice To Haves

• Experience in nonprofit fundraising, especially in mass market or individual giving programs
• Experience with journey mapping and experience design
• Familiarity with CRM platforms, marketing automation tools, and donor analytics
• Background in lifecycle marketing, direct response, or customer experience strategy
• Ability to navigate ambiguity and lead through change in a complex, matrixed organization

Responsibilities

• Develop and implement audience strategies for high-value mass market donors and sustainers with the goal of upgrading to mid-level giving
• Support the Senior Director in driving the next best action strategies across the high-value pipeline audience to optimize engagement, retention, and upgrade outcomes
• Define segmentation approaches and donor profiles to support fundraising goals
• Deliver audience briefings – including segments, profiles, behavioral considerations, and message guidance – for channel and campaign teams to develop detailed channel strategy
• Collaborate with internal teams to identify emerging donor segments and opportunities for growth of the high value pipeline
• Deliver actionable audience insights to channel leads and internal partners to improve in-channel performance
• Within the broader audience retention strategy, develop and optimize a relational fundraising strategy focused on engaging high-value donors through personalized cultivation, strategic stewardship, and data-informed approaches that drive retention, activation, upgrade potential, and long-term growth
• Provide strategic insights for new donor acquisition across all join channels, ensuring high value pipeline audience growth and alignment
• Lead the strategic design and continuous improvement of high-value donor journeys (welcome, cultivation, stewardship, upgrade, and lapsed) to increase retention, loyalty, and lifetime value
• Partner with creative, digital, and channel teams to align messaging and experiences with audience needs
• Partner across audience team to enhance high-value donor experiences, including sharing insights and learnings that support retention, engagement, and upgrade strategies
• Ensure high value pipeline audience strategies are embedded in integrated marketing plans and go to market strategy
• Own the implementation of niche high-value experiences – such as leading a donor concierge program, virtual engagement officer, etc.
• Monitor KPIs and recommend optimizations to improve ROI and donor lifetime value
• Translate donor data and fundraising performance metrics into strategic recommendations for audience growth
• Collaborate with analytics and research teams to refine audience understanding and engagement strategies
• Define learning agenda and test plans to improve audience engagement and conversion
• Work closely with the Senior Director of Audience Strategy and other audience strategists to align on team goals and priorities
• Partner with the mid-level team to effectively graduate donors from the mass market to higher levels of giving
• Contribute to cross-functional planning and execution with fundraising, brand, and donor experience teams

Benefits

• Flexible schedules and time off: Flexible schedules, generous PTO, 11 paid holidays plus 2 floating holidays, and hybrid working opportunities
• Health: Competitive health care, dental and vision coverage for you and your family
• Family: A variety of paid leaves: caregiver, parental/adoption, critical child illness and fertility benefits
• Employee Rewards Program: Annual merit increases and/or additional incentives for eligible employees
• Retirement: A retirement savings plan with employer contributions (after one year)
• Wellness: 15 safety and wellness days annually (if hired on or after July 1, safety and wellness days prorated to 8 days), mental health benefits and support through Calm and company-hosted events
• Employee Assistance Program : free and confidential assessments, short-term counseling, referrals, and follow-up services
• Learning & Growth: Access to internal and external learning & development opportunities and mentorships

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level