Advisor, Business Systems Analysis

PUBLICIS GROUPE•Wakefield, MA

30d

About The Position

The Manager Business System Analysis acts as the primary liaison between our clients and our technical delivery teams to develop personalized marketing solutions for consumers using Epsilon's market-leading PeopleCloud platforms. You will play a key role in projects collaborating with clients, business stakeholders and architects, to interpret and articulate our client's marketing vision and objective across all parts of our solutions. As a Business Systems Analysis Manager, you will lead client discussions to drive exhaustive coverage of business use cases, data needs and business rules while assessing and making product configuration recommendations. Additionally, you will be responsible for managing a medium-to-large team of BSAs by providing leadership, direction, and task management while contributing to project planning and estimation activities. As a Manager Business Systems Analysis, you will engage business stakeholders, business and technical architects and our clients to ensure our solution components and platform functionality meet our client's business needs. Our team of experts handles platform setup, ongoing management, and strategic enhancements, ensuring that our solutions adapt to changing business needs. Additionally, you will contribute to the evolution of our PeopleCould platforms by leading detailed analysis of product/ feature fitment versus our client's business requirements, identifying product or feature gaps and liaising with business and technical Architects to promote product features and functionality over customization.

Requirements

This role requires you to have both business and technical expertise.
You will have 12+ years of relevant business analysis work experience in the database/ data driven marketing space.

Nice To Haves

Display expert SQL skills
Show solid understanding of API, JSON, XML and SOAP UI
Demonstrate understanding of Loyalty, Marketing concepts and various marketing channels
Exhibit excellent drive and initiative, and sense of personal accountability
Experience with marketing suites (e.g. SalesForce, Adobe, Unica)
Experience with loyalty, messaging, digital marketing or other CRM capabilities
Experience using automation and Artificial Intelligence to gain process efficiencies
Ability to translate domain expertise to platform capabilities

Responsibilities

Lead large/multiple client engagements and solutions, in addition to multiple work-streams within a solution
Serve as the solution wide requirements domain expert driving comprehensive coverage of all business requirements, data needs, business rules, and implement translation of these into functional and non-functional requirements.
Lead and drive conversations to validate design against requirements
Elicit and guide BSAs to document client solution acceptance criteria ensuring coverage of business requirements and client objectives
Be an ongoing trusted advisor to our clients, influencing improvements and future roadmaps conform to client business objectives.
Lead effective client meetings, make proactive recommendations, negotiate work, and drive successful outcomes
Define, adopt, and enforce business analysis delivery standards
Manage a team of Business Systems Analysts, which includes providing leadership and mentoring, soliciting, and providing feedback, completing performance appraisals, and career growth discussions
Interviewing and hiring BSAs to grow and contribute to the BSA practice
Lead initiatives to develop and implement standards and methodologies for business and data analysis
Demonstrate expertise in understanding and analyzing data from different sources
Multi-task, prioritize and quickly change priorities.
Demonstrate excellent written and verbal communication skills
Work multi-functionally and lead global teams.
Effectively navigate and lead in a multi-functional organization to get work done