Advertising Research Analyst

Zefr•New York, NY

3d•$70,000 - $90,000•Hybrid

About The Position

Zefr is the leader in AI-powered content classifications for brands and advertisers. Zefr’s platform is purpose built for multi-modal content understanding on open platforms like YouTube, TikTok, Meta and Snap, with pre-bid activation and verification solutions. Our products safeguard media and AI investments, while maximizing performance and efficacy on those channels. Headquartered in Los Angeles with global offices across New York, Chicago, London, Toronto, Singapore, and more, Zefr is redefining what trust and transparency means for social media in the age of AI. Reporting to the VP of Research & Insights, the Advertising Research Analyst plays a critical role within the research team, sales team and broader organization. You will work closely with internal teams to develop custom reporting, support campaign measurement and analysis, and drive new value through your knowledge of data and advertising. This position is based in New York City and follows a hybrid schedule (in-office Tuesday through Thursday).

Requirements

1-2 years of media research experience at a media agency, digital publisher or data and analytics company.
Experience with syndicated media research like Nielsen and ComScore, and third-party measurement solutions like Kantar, Dynata, Nielsen Catalina Solutions, Circana, Disqo, Brandwatch and Google Ads experience is a plus.
Understanding of media planning and media math (reach, frequency, audience composition, CPV, CPM, Lift, etc.).
Proficient in Microsoft Excel, PowerPoint or the Google equivalent. Keynote is a plus.
Strong mathematical and analytical abilities.
Excellent communication skills and attention to detail. A knack for storytelling or interest in consumer insights is a plus.
Ability to work independently and problem solve as well as effectively collaborate with various teams.
SQL is a plus.
Bachelor of Arts/Sciences or equivalent experience; Master’s Degree is a plus.

Nice To Haves

Experience with syndicated media research like Nielsen and ComScore, and third-party measurement solutions like Kantar, Dynata, Nielsen Catalina Solutions, Circana, Disqo, Brandwatch and Google Ads experience is a plus.
Keynote is a plus.
A knack for storytelling or interest in consumer insights is a plus.
SQL is a plus.
Master’s Degree is a plus.

Responsibilities

Analysis of advertiser campaign performance, providing insights and actionable recommendations for best practices and optimization.
Develop reports and insights to help sales teams be effective and nimble.
Create output that tells the story behind the data to non-technical team members.
Leverage AI agents and automation to identify, redesign, and optimize workflows, significantly reducing manual effort and operational overhead.
Collaborate with cross-functional stakeholders to understand our clients’ business needs, formulate and complete end-to-end analysis, generate creative ideas, research possible solutions, recommend an appropriate solution, lead and/or perform the implementation, and present results.
Be the measurement expert across our workstreams.